Winner Spotlight: Mosquito Digital – Vileda
2022 Award of Excellence: Social
Community Building & Engagement
Mosquito Digital & Vileda – #LoveableMess
Over the last 60 years, Vileda has been one of the most internationally recognised household brands and prides itself on being the expert partner for perfect home care.
State-of-the-art products and cutting edge technology has always put Vileda ahead of the curve. But even with these credentials, Vileda recognised that their demographic was ever-changing. Even with the digital success they had seen over the past few years, there were still more digital avenues to explore and new refined demographics to target.
Mosquito were tasked with connecting Vileda to a new target audience. Pet owners were a data driven, target demographic progression identified through community engagement audit. Extending social reach beyond the current core demographic of homemakers, with new meaning.
Vileda had 3 key objectives:
1. Reach a new target audience interested in pets
2. Give this audience a reason to engage with the Vileda brand
3. Demonstrate Vileda pet-related USPs to boost sales
