Work may be entered into more than one category and will be reviewed separately for each category entered. All entries entered into multiple categories will be eligible for recognition in each and will be judged accordingly. Choose your medium to see a complete list of those categories.
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
General
Mobile apps or sites for museums, parks, zoos, gardens, aquariums, theatres, arenas and other institutions of cultural significance
A mobile application or site created inn support of Diversity, Equity and Inclusion
A mobile application or site created for an educational institution or for educational use.
A mobile application or site created for Environmental and Sustainability purposes
Mobile sites or apps that feature commentary, commerce or advice on Fashion, Beauty, lifestyle and living. This can include clothing, style, retail, shopping, cosmetics, aesthetics, decor and more.
A mobile application or site promoting a financial institution or service.
A mobile application created to promote fitness, health & wellness brands, products, services, programs, etc.
Mobile App or Site that covers the culinary and beverage world, including food culture, restaurants, recipes, cocktails, beer, wine, spirits, cooking, and products.
A game created for download and play on a mobile device.
Mobile app or site promoting all things pertaining to association membership and government affairs at the Federal, State and Local levels
A mobile application created to promote any aspect of Healthcare & Pharma. These could include pharmaceuticals, medical services, technology, hospitals and medial treatments.
Mobile app or site promoting any aspect of Law & Legal Services
Mobile app or site promoting any aspect of Non-Profit organizations or causes.
A public safety app or site for a mobile device.
Mobile sites and apps facilitating political change, social movement, human rights, public awareness and reform, or revolution
Mobile App or Site for the sale or rental of residential or commercial property, including listings, brokers, real estate agents, holding firms, time shares, and any other resource relating to real estate.
Mobile App or Site focusing on religion or faith, honoring God(s) or any other divine entity. These include sites which provide information about the history, practice, and advancement of spirituality, church, temple, and religious organization sites, online support a
Mobile App or Site promoting or covering the topic of Software as a Service (SaaS), including reviews, recommendations, sales, marketing and product sites.
A mobile application created to promote any aspect of Schools, Universities or any Educational Program or Institution.
A mobile application or site created for sports and entertainment content and experiences.
An app or site for a mobile device that provides a utility (includes tools and maps)
A mobile application or site created for travel, tourism and transportation
Features
Mobile sites and apps offering superior video streaming services
Only the technical achievement elements in the piece will be evaluated
Only the augmented reality within the piece will be evaluated
Mobile sites or apps that set an industry standard for user experience with innovative design and user centered functionality
Mobile sites or apps that set an industry standard of excellence with their user interface design
Mobile sites and apps where visual design is intended to be beautiful, innovative, and appeal to the senses.
Only the experimental and innovative elements in the piece will be evaluated
Mobile sites and apps that set an industry standard through their innovation, ease of use, advanced features, and superior design
Audio & Voice
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
General
An audio recording of a book of any type
Any audio piece meant to guide listeners through a space or experience.
Business-to-Business
Audio messages created to promote a product/service
Audio program centered around an interview format.
Audio programs specifically for distributing noteworthy information
Audio productions of any variety that fit into a category other than what is listed
Audio productions that were broadcast or aired online
Radio and Audio Promotions
Public Service Announcements that were broadcast or aired online
A sound associated with a brand, product, or service which could include the translation of a visual brand into a jingle, audio or sonic signature.
Audio programs comprised of a speaker or speakers discussing a topic or topics (non-interview).
Campaign
A collection of related audio pieces meant to be consumed as a series.
Any audio series created for commercial purposes.
Series of audio programs centered around an interview format.
Public Service Announcements that were broadcast or aired online as part of a series or related campaign
A series of audio programs comprised of a speaker or speakers discussing a topic or topics (non-interview).
Craft
Only the preparation of an audio program or production for airplay by correcting, condensing, or otherwise modifying it will be avaluated
Only the talent of an audio program or production will be evaluated
Only original music used in an audio program or production will be evaluated
Only the sound design aspect of an audio program or poroduction will be evaluated
Use of emerging tools or technology in the production, content or distribution of audio or voice projects.
Only the writing aspect of an audio program or production will be evaluated
Design & Print
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
Campaign
A related series of print brochures to be evaluated and scored as a collection.
A related series of print pieces meant for a business audience to be evaluated and scored as a collection.
Print campaigns created specifically for business to consumer advertising
Print campaigns created specifically to promote or bring awareness to a cause
Print campaigns created specifically to support and promotes diversity, equality and inclusiveness of all kinds
Print campaigns created specifically to promote or bring awareness to environmental issues, services, products, or facilities
Print campaigns created specifically for or by government and municipal offices and agencies.
Printed campaign or series designed to highlight, promote or provide information on Healthcare, Pharmaceuticals, Medical Centers or Hospitals, Equipment or any other related topic
Printed campaign or series designed to highlight, promote or provide information on Law & Legal Services
A related series of magazines to be evaluated and scored as a collection.
A related series of newsletters to be evaluated and scored as a collection.
Print campaiagns created specifically to promote non-profit organizations
Print campaign created specifically for political issues, candidates, news, etc.
Print campaigns created specifically for an organization or individual to promote its products and/or services
Print campaigns created specifically for or by Schools, Universities, Colleges or any other Educational Institutions
In-House Entries
Print Advertising
A print brochures or pamphlet meant to promote or explain a product, service, organization, offerings, etc.
A related series of print content meant for a business audience to be evaluated and scored as a collection.
A short print takeaway for promotional purposes.
Magazine advertisements of any size
Print advertisement for newspaper placement.
Print advertisement for public posting.
Print Content
Magazines or other Print Materials designed for Arts & Cultural topics.
Magazines or other Print Materials designed specifically for an association's audience or to promote association services and/or facilities
A short printed asset promoting a product, service, institution, program, etc. in brief
Magazines or other Print Materials designed for a B2B audience
Printed material created to inform consumers about a company, product or service
A document which clearly lays out the various ways a product, service or business delivers value.
Printed material designed to highlight, promote, or inform on various causes and awareness to social issues
Printed material designed to relay corporate or business branding and/or messaging
Magazines or other Print Materials designed by or for Cultural institutions, including Museums, Libraries, Arts Centers, Archives and more.
Printed material designed to highlight, promote, or provide information on diversity and inclusion
Printed material designed to promote educational institutions
Printed material designed to highlight, promote, or provide information on environmental topics or sustainability
Printed material designed to highlight, promote, or provide information on Finance & Financial Services
Printed material designed to promote association or government messages, membership, services or programs at the Federal, State and Local Levels
Printed material created to promote or inform an audience of a medical or pharmaceutical facility, product or service
Printed material designed to highlight, promote or provide information on Law & Legal Services
Printed material designed to highlight, promote, or provide information on Lifestyle Topics, Products & Services (including Fashion, Style, Beauty, Decor, Hobbies, Shopping, General Interests and any other aspect of life improvement & curation.
A single printed piece in a magazine format.
A single piece in the format of a newsletter.
Printed material created to promote or inform an audience of a non-profit facility, product, or service
Printed material designed to highlight, promote, or provide information on Real Estate.
Magazines designed specifically to promote special events or services, or editions covering topics of special interest or nature
Printed material created to promote or inform an audience of a product, program or service related to transportation of any kind (commuting, cargo, airlines, cruises, ferries, trains, car services, etc)
Printed material created to promote or inform an audience of a product or service related to travel products, services or destinations
Promotional Collateral
Marketing collateral in the form of tote bags, tee shirts or other wearable apparel
Promotional material created in book format
Any gifts or promotional giveaway items produced for clients, partners, promotional events, etc.
Marketing collateral intended for a B2B Audience
Promotional material created in calendar format
Promotional material created for mail delivered distribution.
Marketing collateral promoting or endorsing diversity and inclusion
Promotional material created for hand delivered distribution.
Promotional material created in card format
Promotional material created in card format.
Folder or package that contains promotional material about a firm, product, conference seminar, or program
Collateral in the form of a menu
Package design for a specific product
Any promotional items produced for political events or campaigns
Marketing or promotional collateral in the form of a postcard
Promotional material created in poster format
Marketing or promotional collateral in the form of a guide or directory for an event or program
Any promotional item created for or by a School or University.
Printed material to promote a special event.
Marketing collateral of a unique nature created for a specific promotion
Design Features
Individual Achievement award related only to Copywriting
Individual Achievement award related only to the cover design of a piece.
Entries in this category use data to inform a creative & innovative solution and/or narrative for consumers in Design & Print
Only the layout of the printed material will be evaluated.
Individual Achievement award related only to the overall design of a piece.
Individual Achievement award related only to the photography used in a piece.
Only the style and appearance of the type will be evaluated
Film & Video
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
General
Film or video that is wholly or partially animated
Film or video promoting any aspect of Arts & Culture, including visual arts, performing arts, pop culture, street art, poetry, design, architecture, fashion, books and writing or any other interpretation of "culture".
Film or video promoting the automobile industry or it's products.
Film or video produced specifically for a B2B Audience.
Film or video featuring social causes and driving awareness of issues.
Film or video produced to promote a specific CPG product
Film or video produced to improve or enhance the public view of a corporation
Film or video produced about or on behalf of cultural institutions.
Film or video that supports and promotes diversity, equity and inclusiveness of all kinds
Non-scripted Film or video produced to inform viewers about topics, events or people
Film or video produced to promote or provide education or educational resources.
Film or video produced to relay information to employees
Film or video featuring Environmental topics and issues.
Film or video promoting the Financial Services industry or it's products (Banking, Payments, Credit Cards, etc.)
Film or video produced to inform/instruct viewers about healthy lifestyle choices
Original video or film content dedicated to food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, and more.
Film or video produced to raise funds for an organization or cause
Film or video produced by or on behalf of government offices entities and associations.
Video or film project that promotes the medical field and hospitals. These include pharmaceuticals, medical services, technology, hospitals and medial treatments.
Film or video produced inform viewers about important/interesting events or people.
Film or video production featuring interview content or that uses a talk show format
Film or video produced by or on behalf of legal offices, attorneys, legal entities and associations.
Film or video produced from a live event.
Film or video produced for under $700 a minute.
Film or video produced to motivate or inspire viewers
Film and video providing news and information on current events, political campaigns or candidates, political views and ideals, news, or promotion for a cause or platform
Film or video produced for a non-profit organization
Video created or published as a companion to or extension of a podcast, or one that centers on podcasts or podcasters as a topic.
Film or video produced to influence potential employees
Film or video production featuring religious or spiritual content.
Film or video production to promote safety measures and regulations.
Film or video produced by, for or about Educational Institutions of any kind (school, university, continuing ed, community ed, training programs, etc)
Film or video produced to promote your own business or service.
Film or video targeted toward a senior audience
Video content created specifically for Social Media platforms
Film or video of or about sports.
Student produced Film/Video
Film or video produced to instruct company employees
Film or video of or about transportation
Film or video of or about travel & tourism
Video content created to replicate tours of historical locations, colleges and universities, private establishments, etc.
Film or video targeted toward a young audience
Advertising Campaigns
Commercial campaigns promoting automobiles and recreational vehicles, parts, accessories, etc.
Commercial campaigns promoting products and services aimed at a B2B Audience
Commercial campaigns promoting the CPG Industry
Commercial campaigns promoting Cultural Institutions of any kind.
Commercial campaigns promoting or celebrating diversity, equity and inclusion
Commercial campaigns promoting products and services related to Sustainability or Environmental preservation
Commercial campaigns promoting products and services related to any aspect Fashion, Shopping and Beauty
Commercial campaigns promoting products and services related to Finance, Banking, Payments, Accounting, Investments, FinTech & More.
Commercials Campaign promoting fitness health and wellness facilities, products, professionals, programs or services in general.
Commercial campaigns promoting food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, etc.
Commercials campaign promoting government offices, entities and associations and related programs and services.
Commercial campaigns promoting the healthcare industry, facilities, personalities, etc.
Commercial campaigns promoting Law Offices & Legal Services.
Commercial campaigns promoting non-profit organizations, facilities, personalities, etc.
Commercial campaigns promoting Political Campaigns, Initiatives or Programs.
Commercial campaigns promoting any professional service, service facilities, promotional content, etc.
Commercial campaigns promoting public service issues, activism, and societal concerns.
Commercial campaigns promoting products and services related to Real Estate.
Commercial campaigns promoting schools, colleges, or universities
Series of Film or videos that is wholly or partially animated
Film or video series promoting any aspect of Arts & Culture, including visual arts, performing arts, pop culture, street art, poetry, design, architecture, fashion, books and writing or any other interpretation of "culture".
Film or video promoting or centering on the automobile industry or its products.
Film or video series produced specifically for a B2B Audience.
Film or video series featuring social causes and driving awareness of issues.
Film or video series produced to improve or enhance the public view of a corporation
Film or video series produced about, by or on behalf of cultural institutions (i.e. Museums, Archives, Libraries, Performance Centers)
Film or video series that supports and promotes diversity, equity and inclusiveness of all kinds
Non-scripted Film or video series produced to inform viewers about topics, events or people
Film or video series produced to promote or provide education or educational resources.
Film or video series produced to relay information to employees
Film or video series featuring Entertainment or Sports-related topics and subjects, including live events, gaming, esports and "traditional" sports & entertainment formats.
Film or video series featuring Environmental topics and issues.
Film or video series promoting the Financial Services industry or its products (Banking, Payments, Credit Cards, etc.)
Film or video series produced to inform/instruct viewers about healthy lifestyle choices
Video Series featuring food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, etc.
Video Series created by, about or for government offices, political parties, entities, campaigns and associations and related programs, initiatives and services.
Video series featuring the healthcare industry, medical facilities, personalities, treatments etc.
Video series that examines historical or biographical stories, interviews, and discussions
Film or video series featuring the talk show format
Film or video series produced by or on behalf of legal offices, attorneys, legal entities and associations.
Film or video series produced to motivate or inspire viewers
Film or video series produced for a non-profit organization
Video series created or published as a companion to or extension of a podcast, or one that centers on podcasts or podcasters as a topic.
Film or video series produced to influence potential employees
Film or video series featuring religious or spiritual content.
Film or video series created to promote safety measures and regulations.
Film or video series produced by, for or about Educational Institutions of any kind (school, university, continuing ed, community ed, training programs, etc)
Video content created specifically for Social Media platforms
Student produced series of Film/Videos
Film or video series of or about travel & tourism (including transportation, hospitality, tours, tourism programs or any other aspect)
Video content created specifically for Social Media platforms
Film or video series targeted toward a young audience
Craft Categories
Individual Achievement award related only to Art Direction
Individual Achievement award related only to Audio/Sound design.
Individual Achievement award related only to Editing
Individual Achievement award related only to he writing of scripts
Individual Achievement award related only to Animation
Individual Achievement award related only to Graphics
Individual Achievement award related only to Music
Individual Achievement award related only to Visual Effects
Individual Achievement award related only to Voiceover & Narration
Individual Achievement award related only to Videography/Cinematography
Online Advertising & Marketing
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
Campaign
Series of digital marketing assets created as a communications or marketing tool between businesses.
A online contest or promotion series made specifically to market a good, service, event, or brand
Series of Banners and display advertising created as a communications and marketing tool between businesses and consumers.
Display Advertising B-to-C
Email Marketing
Advertising campaign through a mobile site or application.
Online promotional series created as a newsletter, generally delivered via email
Online Advertising and Marketing Campaign distributed through social channels.
Online promotional campaign utilizing video
Individual
Any digital marketing asset created as a communications or marketing tool between businesses and consumers.
An online contest or promotion made specifically to market a good, service, event, or brand
Banners and display advertising created as a communications and marketing tool between businesses.
Banners and display advertising created as a communications and marketing tool between businesses and consumers
Direct Marketing utilizing electronic mail as a means of communicating to an audience.
Online promotion created as a self-contained microsite
Advertising through a mobile site or application.
Online promotion created as a newsletter, generally delivered via email
Online promotion using streaming video, interactive advertising, or programs that interact with the user
Online promotion or communication through social networking sites.
Online promotion using a video production.
Features
Only the animation/motion graphics of the piece will be evaluated
Only the art direction of the piece will be evaluated
Only the copy/writing of the piece will be evaluated
Only the integration of emerging tech will be evaluated
Only the means by which the user interacts will be evaluated
Only the video or moving image elements will be evaluated
Only the visual display and elegance will be evaluated
Podcasts
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
Individual Episodes
A Podcast episode that examine arts and culture in narrative form, interviews, and discussions
Podcast episode produced by or on behalf of a Brand.
Podcasts created by, generated for, or discussing a business or aspects of business
Podcast episode intended for a B2B Audience.
Podcasts bringing light to or promoting causes and awareness to these causes
Podcast episode dedicated to comedy or the art of laughter in narrative form, stand-up, interviews, and conversation.
Podcasts created by or generated for a corporation/business
Podcasts created to promote or discuss diversity and inclusion
Podcast episode that examines documentary content in narrative form, interviews, and discussions
Podcast episode that examines Entertainment content in narrative form, interviews, and discussions
Podcast episode that includes fictional content in narrative form
Podcast episode that examines financial content in narrative form, interviews, and discussions
Podcast episode that relates to heath & fitness content in narrative form, interviews, and discussions
Podcast episode created by or generated for a government institution
Podcasts created to promote or discuss scientific and medical subjects, events, or figures
Podcast episode that examines historical or biographical content in narrative form, interviews, and discussions
Podcast episode that centers on a host interviewing a guest or guests.
Podcast episode that examines legal or compliance related topics in narrative form, interviews, and discussions
Podcast episode that examines any lifestyle content in narrative form, interviews, and discussions
Podcast episode created to promote or discuss music, musical acts, or musical events
Podcast episode created to deliver news and current event content
Podcasts created by or generated for a non-profit organization
Podcasts created to promote or discuss political events, campaigns, rhetoric, or figures
Podcast episodes that examine professional services content or independent professional service contractors in narrative form, interviews, and discussions
Podcasts created to promote or discuss religion or spiritual subjects, events, or figures
Podcast episode produced by or generated for an educational institution
Podcast Episode featuring content discussing, examining, or promoting technology
Podcast Episode featuring content discussing, examining, or promoting sports franchises, figures, issues, or sports-related topics
A podcast episode featuring content discussing various aspects of crime and justice
Podcast episode that includes a video created or published as a companion to or extension.
Series
Podcast series produced by or on behalf of a brand.
Podcast Series featuring content discussing, highlighting, or promoting various aspects of business, business events, or figures in business
Podcast series intended for a B2B Audience.
Podcast Series featuring content discussing, highlighting, or promoting different causes and awareness
Podcast series dedicated to comedy, comedians or the art of laughter in narrative form, stand-up, interviews, and conversation.
Podcast Series featuring content discussing, highlighting, or promoting communications for a corporation/business
Podcast Series featuring content discussing, highlighting, promoting or created by Cultural Institutions, such as Museums, Archives, Libraries, Monuments, Arts Centers and Memorials.
Podcast Series featuring content discussing, highlighting, or promoting diversity and inclusion
Podcast Series featuring content discussing, highlighting, or promoting documentary content through narratives, interviews, and conversations
Podcast Series featuring content discussing, highlighting, or promoting educational and/or informational topics
Podcast Series featuring content discussing, highlighting, or promoting the entertainment or sports industries, including teams, athletes, music, film, tv, gaming, esports or any other aspect.
Podcast Series featuring content that is fictional or scripted
Podcast series that relates to health & fitness content in narrative form, interviews, and discussions, including nutrition, mental health, exercise, meditation, alternative medicine, and more.
Podcast Series featuring content discussing, highlighting, or promoting government affairs, issues, or figures
Podcast Series featuring content discussing, highlighting, or promoting scientific and medicinal subjects, figures, or issues
Podcast series that examines historical or biographical content in narrative form, interviews, and discussions
Podcast series that centers on a host interviewing a guest or guests.
Podcast series that examines legal or compliance related topics in narrative form, interviews, and discussions
Best short or special series intended as a capsule from a seasonal podcast or standalone program.
Podcast Series featuring content discussing, highlighting, or promoting news topics and recent events
Podcast Series featuring content discussing, highlighting, or promoting politics, political events or political figures
Podcast Series featuring content discussing, highlighting, or promoting professional services content or independent professional service contractors
Podcast series produced by or generated for an educational institution or that features topics about educational institutions or programs
Podcast series that examine various aspects of technology and related subjects
Podcast series featuring content discussing various aspects of crime and justice
Podcast series that includes videos created as a companion or extension.
Features
Only the hosts (2 or more) will be evaluated for this category.
Only the hosting qualities of the podcast will be evaluated
Only the musical aspect of the podcast will be evaluated
Only the sound design aspect of the podcast will be evaluated
Only the the creation, recording, or re-recording of sounds within the piece will be evaluated
Single Podcast Episode featuring special content discussing, examining, or promoting an event or promotion
Only the aspect of sharing stories will be evaluated
Only the writing aspect of the podcast will be evaluated
Social Media
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
Social Content Series
Social media content series created by or executed on behalf of an organization featuring animals, wildlife or pets. Entries in this category include content series and franchises created for social. Platform agnostic.
Social media content created by or executed on behalf of an organization, publication, individual or institution dedicated to arts & culture including the visual & performing arts, venues & live events, architecture and design, arts centers, museums, libraries, photography, popular culture, etc. Entries in this category include content series and franchises created for social. Platform agnostic.
Social media content that focuses on diversity, equity, inclusion and belonging across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.
Social media content series that are devoted to education and instruction, whether instructor-led or self-guided. Platform Agnostic.
Social media content series devoted to entertainment or sport, including film, television, gaming, music, celebrities, comedy, eSports, athletics, athletic figures, and sports-related stories and issues
Social media accounts and content series promoting environmentally friendly and ecologically responsible decisions, practices and lifestyles
Social media accounts or content series that feature personal style & aesthetics, decor, clothing, design, cosmetics, skincare, fragrances and accessories. These include accounts on behalf of editorial and style guide sites, fashion labels, cosmetics, designers, decorators and architects. Platform agnostic.
Social media content that centers around personal health and well-being, including workouts, exercise, fitness, mental health, alternative therapies, meditation, and more. Platform agnostic.
Social media content series that are devoted to dining, restaurant, cuisine news, information, locations, etc.
Social accounts or content series used to promote government or association events, municipal offices, chambers, figures or governmental topics at the federal/national, state or local level.
Social media content series that centers around the healthcare field, including medicine, hospitals, treatment centers, medical treatments, therapies, patient experience and more. Platform agnostic.
Social media content series featuring a host or hosts interviewing a guest or guests, in any format. Entries in this category include content series and franchises created for social media. Platform agnostic.
Social media content focused on sharing news and political information. Entries in this category include content series, franchises, and campaigns created for social. Platform agnostic.
A series of social content produced by, for, or about a non-profit organization or program.
Social media accounts & content series that are devoted to public service and activism in any form.
Social media account or content series created on behalf of an organization, publication, person or institution affiliated with a school or a university. Platform agnostic.
Social media accounts or content series that are devoted to transportation (airlines, trains, auto-rentals, trucking, boating, etc)
Social media accounts or content series dedicated to travel, hospitality, lodging and the travel & tourism industry
General Social Media
Social content created specifically targeted to a Senior audience
Social content created specifically targeted to a Young audience
Social media content piece created on behalf of a particular animal, and/or animal-related organizations or causes whereby an animal is the face and voice of the account.
Social media content piece or post created by or executed on behalf of an organization, publication, or institution dedicated to arts, culture and entertainment, including the arts, architecture and design, culinary culture, television, film, podcasts, books, magazines, popular and Internet culture, etc. Platform agnostic.
Social content created specifically for a brand to differentiate itself from its competition
Social content intended for a B2B audience.
Social media account, post or content centered on Careers & Recruitment, including profiles, tips, listings, advice, coaching & services. Platform agnostic.
Social posts used to create or promote different causes and awareness
Social post or content intended to be humorous or to promote comedy or a comedian.
Social posts specifically designed to interact with a brand or individual's audience
Social media accounts, posts or content that focuses on diversity, equity, inclusion and belonging across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination. Platform agnostic.
Social content centered around environmental topics, issues, programs and sustainability.
Social media accounts, posts or content that feature personal style & aesthetics, decor, clothing, design, and accessories. These include accounts on behalf of editorial and style guide sites, fashion labels, cosmetics, designers, decorators and architects. Platform agnostic.
Social media posts, accounts or content on behalf of or that feature banks, banking, billing, FinTech, Investments, asset management, accounting and financial advisors. Platform agnostic.
Social media post or content that centers around personal health and well-being, including workouts, exercise, fitness, mental health, alternative therapies, meditation, and more. Platform agnostic.
Social media post, content or account that is centered on food and beverages, including food/drink recipes, cooking, reviews, restaurant recommendations, etc. Platform agnostic.
Social media post, account or content that is centered on game play, tips, reviews, walk throughs, gaming events, gaming industry, etc. Platform agnostic.
Social post or content used to promote government or association events, municipal offices, chambers, figures or governmental topics at the federal/national, state or local level.
Social media content or post that centers around the healthcare field, including medicine, hospitals, treatment centers, medical treatments, therapies and more. Platform agnostic.
Social posts by key industry leaders to spread a brand's message to a larger audience
Social media post, account or content that promotes or features an interview. Platform agnostic.
Social Posts made by, about or on behalf of legal offices, attorneys, legal entities and associations.
Social media accounts, posts or content dedicated to news and political information. Platform agnostic.
A social post produced by, for, or about a non-profit organization or program.
Social Post created or published as a companion to or extension of a podcast, or one that centers on podcasts or podcasters as a topic.
Social media accounts, posts or content created by or dedicated to any consumer or B2B professional service provider. Platform agnostic.
Social post or content piece promoting the sale or rental of residential or commercial property, including listings, brokers, real estate agents, holding firms, time shares, and any other resource relating to real estate.
Social media account, post or content created on behalf of an organization, publication, person or institution affiliated with a school or a university. Platform agnostic.
Social media post, account or content which advocates education, advancement and discovery in science or technology. Platform agnostic.
Social media accounts dedicated to sporting news, sporting culture, sports teams, athletes, sports statistics, sports data, sporting events, and sports history. Platform agnostic.
Social media account, post or content dedicated to travel, hospitality, lodging and the travel & tourism industry
Social Video
Social media video created on behalf of a particular animal and/or animal-related organizations or causes or centered on animal or pet-related topics.
Any video on social platforms intended for a B2B Audience.
Social video focused on diversity and inclusion topics, programs or issues.
Includes instructional and informational videos as well as online learning content
Social video centered around environmental topics, issues, programs and sustainability.
Social video content featuring streamed footage of events or live experiences
Social media video that feature personal style & aesthetics, decor, cosmetics, fragrances, clothing, design, and accessories. These include accounts on behalf of editorial and style guide sites, fashion labels, cosmetics, designers, decorators and architects. Platform agnostic.
Social media video created on behalf of or that feature banks, banking, billing, stocks, FinTech, Investments, asset management, accounting and financial advisors. Platform agnostic.
Social media video that centers around personal health and well-being, including workouts, exercise, fitness, mental health, alternative therapies, meditation, and more. Platform agnostic.
Social video content focused on food and drink, including recipes, cooking, CPG, products, reviews, chefs or industry personalities, dining and more
Social video centered on government or association events, municipal offices, chambers, figures or governmental topics at the federal/national, state or local level.
Social video prominently featuring an interview format.
Video created for social media that centers around the healthcare field, including medicine, hospitals, treatment centers, medical treatments, therapies and more. Platform agnostic.
Social video focused on news, current events, politics or political campaigns.
Social video designed to introduce, review, showcase or educate on a product or service (consumer or B2B). Platform agnostic.
Social video content focused on public service and activism endeavors
Social video promoting the sale or rental of residential or commercial property, including listings, brokers, real estate agents, holding firms, time shares, and any other resource relating to real estate.
Social media video created on behalf of an organization, publication, person or institution affiliated with a school or a university. Platform agnostic.
Social video content focused on entertainment, sports and events, including personalities, facilities, film, tv, gaming, music and products.
Social video content focused on transportation of all types
Social video content focused on travel destinations, services, and products
Social video created or published as a companion to or extension of a podcast, or one that centers on podcasts or podcasters as a topic.
Features
Only the social media content's Art Direction or Aesthetic will be judged.
The customer journey and commerce interface will be evaluated from introduction to purchase
Best, most innovative, effective, and creative use of social media to grow and engage communities or fans and build audiences on behalf of an individual, team, company, product, brand or insti.
Best use of social media that contributes to the overall social presence of a brand, individual, institution, product or organization and makes that entity stand out online. Platform agnostic.
Only the writing aspect of the account will be evaluated
Best use of a social account to feature events or live-streams, including virtual experiences. Platform agnostic.
Best use of Social accounts or content to promote or execute competitions, contests, promotional stunts or special offers
A timely response or adjustment of narrative will be evaluated
Best, most innovative use of artificial intelligence in or for social media. Platform agnostic.
The use of new technologies will be evaluated
Only the Social Media account's/content's use of photography and graphics will be evaluated.
Only the use of stories in the piece will be evaluated
Social Campaigns
Social media campaign created by or executed on behalf of an organization, publication, or institution dedicated to the arts, culture and lifestyle, including the arts, architecture and design, culinary culture, relationships, popular and Internet culture, etc. Platform agnostic
Social media campaign promoting automobiles and transportation, including products, services, features, reviews, recommendations, associations, airlines, systems, commuter lines, cruises, ferries, trains, buses, RVs, trucking, cargo services, etc. Platform agnostic.
Social media campaigns that promote B2B programs, products or services including; software, research, electronics, equipment, supplies, advertising and creative services, team engagement, tools, platforms, programs, etc. Platform agnostic.
Social media campaign that promotes the full range of products, services, programs, corporate identity or attributes of a single brand. Platform agnostic.
Best overall presentation of a Brand's social media account that contributes to their overall social presence and makes that brand stand out online. Platform agnostic.
Social media campaign devoted to causes, public service and activism. Entries in this category include campaigns created for social.
Social video campaign promoting CPG products or companies.
Social media campaign promoting diversity, equity, inclusion and belonging across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination. Platform agnostic.
Social media campaign promoting environmental topics, issues, programs and sustainability.
Social media campaign that promotes products, programs & services related to personal style & aesthetics, decor, cosmetics, fragrances, clothing, design, and accessories.
Social media campaign promoting all areas of banking, payments & finance, including banks, banking, billing, FinTech, Investments, asset management, stocks/trading, accounting and financial advisors. Platform agnostic.
Social media campaign promoting personal health and well-being, including workouts, exercise, fitness, mental health, alternative therapies, meditation, and more. Platform agnostic.
Social media campaign promoting food and beverage, including bars, restaurants, meal services, dining, food/drink recipes, cooking, reviews, restaurant recommendations, etc. Platform agnostic.
Social campaign promoting government or association events, programs, membership, municipal offices, chambers, figures or governmental topics at the federal/national, state or local level.
Campaign created for social media promoting the healthcare field, including medicine, hospitals, treatment centers, medical treatments, therapies and more. Platform agnostic.
Social media campaign promoting non-profit organizations, programs or issues.
Campaign promoting podcasts, podcasters or any podcasting-related services, tools, equipment and events.
Social campaign promoting the sale or rental of residential or commercial property, including listings, brokers, real estate agents, holding firms, time shares, and any other resource relating to real estate.
Social media campaign promoting Educational Institutions, Programs or Platforms affiliated with a school or a university. Platform agnostic.
Social media campaign that is geared toward a Senior or Elder audience, including services, products, reviews, recommendations, etc. Entries in this category include series and franchises created for social. Platform agnostic.
Social campaign promoting entertainment, sports and events, including merch, facilities, tickets, live events, gaming and products.
Social campaigns promoting travel destinations, services, and products
Social media campaign that is geared toward a young audience, including services, products, reviews, recommendations, etc. Entries in this category include series and franchises created for social. Platform agnostic.
Websites
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
General
Sites promoting arts & entertainment of any form, including concerts and shows, movies, films, music, television shows, comedians, fine arts, dance, theater, etc.
Sites for industry and trade associations as well as special interest groups.
Sites dedicated to the Automotive industry. Includes sites about manufacturers, autos, auto parts and accessories, auto reviews, industry news and info, sales and rentals.
Sites providing information on banking and bill paying services both on and offline, including online transactions, consumer related saving, lending services and financial advice.
Sites promoting beauty and cosmetic-related products, including hair, makeup and skincare, as well as commentary, tips and aid on health and personal care.
Sites dedicated to the advancement of biotechnology. This can include information, application, and research, as well as any other form of discussion directly related to the field of biotechnology.
Sites that serve as weblogs or online journals for professional and business related topics and discussions.
Sites created that serve as weblogs or online journals for cultural based topics.
Sites dedicated to the distribution of audio and/or video to an intended audience. Television, Webcasts, Podcasts, as well as traditional methods of broadcasting, are acceptable.
Websites targeted towards a B2B Audience.
Sites dedicated to, or created on behalf of, a cause. Or to provide awareness to causes or events
Sites creating a connection and/or communication through shared interests, opinions, and similarities. These sites can target a broad audience or small focus group. To enable screen reader support, press shortcut ?+Option+Z. To learn about keyboard short
Sites created to promote information technology news, products, or services
Sites that provide information or instruction on building residential, commercial, industrial or public works projects. Includes contractors, building companies, professional developers, and individual homebuilders.
Sites marketing foods, food and drink items including candy, fresh and frozen food, perishable and canned goods, soft drinks, juices, and water. Also sites providing recipes, recommendations, or instruction on food and beverage related topics.
Sites that serve to promote the identity of a corporation or brand.
Sites that serve as contacts and promotions for corporations, organizations, or business professionals. These sites may market or provide information for products, services, and individuals involved within a particular company.
Sites for parks, museums, zoos, gardens, theatres, aquariums, coliseums, and any other cultural organization.
Sites that support and promote diversity, equity and inclusiveness of all kinds
Sites that are education focused, support education, or provide online assistance and service. This category includes content for students of any age, children through adults, as well as tools and information for educators and scholastic administrators.
Sites featuring job and employment posting, career services, recruiting agencies, advice/informational sites, career placement, or other career or job related functions.
Sites discussing family issues and concerns, child care/safety, pregnancy, parenting tips, counseling and other resources offering guidance and direction.
Sites promoting clothing, design, and fashion trends. These include sites selling fashion apparel or promoting designers and manufacturers, fashion news and general information.
Sites providing financial insight and/or information. These include online stock trading, retirement, financial news, loan information, credit cards, or investment services.
Sites dedicated to physical fitness news, services, or products
Sites centered on cooking, food and beverage products, recipes, events & festivals, chefs, food/beverage pros, reviews, shopping, healthy eating and more.
Sites promoting all things pertaining to government affairs at the Federal, State and Local levels
Sites providing information and advice on physical health and overall personal well-being. These may include medical sites, diagnosis and treatment, as well as general health discussions. Health also includes mental health, educational & fitness Web sites
Individual Achievement award related only to Home Page layout, design and functionality.
Sites that provide information on travel accommodations and reservations.
Sites providing information or guidance on services regarding insurance for home, auto, life, business or any other available coverage.
Web sites for firms, attorneys, pro-bono legal aid, litigation, mediation, and legal guidance. Sites that provide content on laws, rights, trials, court systems or legal council.
Sites featuring advice on personal interests and topics that allow you to live as you choose. Special interest sites such as gardening, home improvement, cooking, and similar subjects.
Sites marketing specific events including concerts, sporting events, seminars, festivals, tours, or miscellaneous special interest events.
Sites that are dedicated to business or consumer magazines, can include offline magazine sites or sites published only online ('zines).
Sites for the promotion of products and services through various types of advertising and branding. Sites for customer-focused strategies and services.
Sites created to promote, distribute, or endorse medical or pharmaceutical products
Sites developed for the distribution of current events and up to date information.
Sites developed to promote or exhibit non-profit organizations
Sites dedicated to the promotion, distribution and craft of Podcasting.
Sites providing information on campaigns or candidate sites, political views and ideals, news, or general promotion for a cause or platform.
Sites for professional services including consultants, financial advisors, accountants and general service providers.
Sites for the production and distribution of various forms of information including both printed and electronic material.
Sites for the sale or rental of residential or commercial property, including listings, brokers, real estate agents, holding firms, time shares, and any other resource relating to real estate.
Sites focusing on religion or faith, honoring God(s) or any other divine entity. These include sites which provide information about the history, practice, and advancement of spirituality, church, temple, and religious organization sites, online support a
Websites made by, on behalf of or about dining and drinking establishments of any kind.
Sites promoting or covering the topic of Software as a Service (SaaS), including reviews, recommendations, sales, marketing and product sites.
Sites for schools including pre-schools, elementary, jr. high and high school, both public or private, also includes trade schools, colleges, universities and institutions providing continuing education opportunities.
Sites designed to promote science and technology, the study of science, or the application of science & tech.
Sites to promote or market advertising or interactive agencies, firms, individuals and/or other creative professionals.
Sites providing consumers with online shopping including the sale of products and services, retail corporate websites, and general product support.
Sites that promote or draw awareness to social issues.
Sites for sporting news, teams, scores, statistics, predictions, sporting events, history, rules and regulations. Includes fantasy, fan, and general information sites.
Web sites promoting sustainability programs and services.
Sites for all aspects of transportation, including various modes of travel and all that makes it possible.
Sites that promote travel destinations, activities, and attractions. Includes promotional and informational websites, city, country or regional sites, as well as chamber of commerce sites.
Websites relating to web applications and services.
Features
Individual Achievement award related only to Animation
Only the navigational elements of the page will be evaluated
Individual Achievement award related only to Copywriting
Only the design of the interior pages of a site will be evaluated
Only the navigational elements of the page will be evaluated
Only the photography used throughout the website will be evaluated
Individual Achievement award related only to Site Navigation.
Only the navigational elements of the page will be evaluated
Only the means by which the user and a computer system interact will be evaluated
The computer system interface will be evaluated from a user's viewpoint
Individual Achievement award related only to the use of Video/Moving Images
Only the visual style and allure of the site will be evaluated
The use of AI technology to help users search through the use of real-world imagery
Only the redesigned portions of the website will be evaluated. Please include screenshots of previous website for reference
Writing
Honors Marketing, Communications & Creativity across Digital, Print and Traditional Media.
*Denotes new category
General
Print or Online paid advertising placement that adopts an editorial style.
Single entry in an ongoing and frequently-updated digital channel.
Any written work targeted specifically towards a B2B Audience.
Any piece of work featuring in-depth analysis about a subject.
An article or regular feature of a newspaper, magazine, website, etc.
A written piece or the entirety of a published companion to an event.
Writing collateral presented as a main/feature article
A piece of writing intended to distribute information to the media.
An article or other written piece solely about a subject or institution.
The clear and organized writing conveying detail about a highly-specialized topic or product.
Any instance of original writing or copy appearing primarily on a website or mobile site.
An in-depth research-based document that presents information, expert analysis and an organization or author's insight into a topic ...
Series
A digital collection of written entries from one author or organization.
A collection of written work targeted specifically towards a B2B Audience.
A related series of articles or regular features in a newspaper, magazine, website, etc.
A series of written pieces within published companion to an event(s).
A related series of writing collateral presented as main/feature articles
Written aspects of a related/recurring series of emails or newsletters.
A series of pieces in which clear and organized writing conveys detail about highly-specialized topics or products.
Multiple instances of original writing or copy appearing primarily on a website or mobile site.
Branded Content
Honors Content, Entertainment & Experiences Meant to Support a Brand`s Marketing Strategy
*Denotes new category
General
Branded content that promotes products or services targeted to the Senior Market
Branded content that promotes products or services targeted to the Youth Market
Branded content hub, video, article, or content piece that promotes automobiles, automotive accessories and parts, performance, and culture.
Branded content hubs, videos, articles, or branded series that promote B2B products and services including software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.
Branded content distributed by marketing of certain causes
Branded content hub, video, article, or content piece that promotes Cultural Institutions, including Museums, Archives, Libraries, Arts Centers, Monuments, Memorials and More.
Branded content offered directly to the consumer/audience
Branded content hub, video, article, or content piece that promotes diversity, equity, inclusion and belonging across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination.
Branded content hub, video, article, or content piece that promotes sustainability, climate and environmental issues.
Branded content hub, video, article, or content piece that promotes fashion, beauty, or general lifestyle topics. These include clothing, makeup, home decor, and similar topics.
Branded content hub, video, article, or content piece that promotes personal health and well-being. These include mental health programs, alternative medicine, nutrition, health, meditation and fitness.
Branded content hub, video, article, or content piece that promotes food and drink. Includes consumer chef and restaurant profiles, recipes, culinary history, etc.
Branded content distributed by games or apps
Branded content hub, video, article, or content piece that promotes the medical field and hospitals. These include pharmaceuticals, medical services, technology, hospitals and medial treatments.
Branded content distributed by newsletter
Branded entertainment centered around promotions or contests
Branded content distributed through social media
Branded Content distributed by various corporate training materials
Branded content hub, video, article, or content piece that promotes travel and tourism destinations, including activities and attractions, accommodations, and transportation.
Branded Content distributed by white paper reports and guides
Campaign
Branded content campaigns that promote products or services targeted to the Senior Market
Branded content campaigns that promote products or services targeted to the Youth Market
Branded content hubs, videos, articles, or series that promote automobiles, automotive accessories and parts, performance, and culture.
Branded content campaigns that promote products and services offered specifically to businesses (as opposed to consumer goods)
Branded content campaigns that promote products and services, including consumer packaged goods, consumer electronics, retail services, etc.
Branded content campaigns that promote various corporate communication materials
Branded content hubs, videos, articles, or series that promote diversity, equity, inclusion and belonging across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination.
Branded content hubs, videos, articles, or series that promote fashion, beauty, or general lifestyle topics. These include clothing, makeup, home decor, and similar topics.
Branded content hubs, videos, articles, or series that promotes personal health and well-being. These include mental health programs, alternative medicine, nutrition, health, meditation and fitness.
Branded content hubs, videos, articles, or content series that promote food and drink. Includes consumer chef and restaurant profiles, recipes, culinary history, etc.
Branded content hubs, videos, articles, or content series that promote the medical field and hospitals. These include pharmaceuticals, medical services, technology, hospitals and medial treatments.
Branded content campaigns that promote non-profit organizations
Branded content campaigns that promote products and services, including consumer packaged goods, electronics, technology, retail, business, and financial services
Branded content campaigns created to facilitate political change, public participation in civics, government pursuits and policies, or social activism
Branded content campaigns that promote transportation of all types, including airlines, trains, trucking, car-sharing, boating and rentals.
Branded content hubs, videos, articles, or content series that promote travel and tourism destinations, including activities and attractions, accommodations, and transportation.
Features
Content that uses artificial intelligence tools to enhance creative production processes, streamline workflows, or generate innovative visual and narrative elements while maintaining brand authenticity.
Only the animated or motion graphics aspects of the piece will be evaluated
Only the art direction of the piece will be evaluated
Only the copy or writing aspects of the piece will be evaluated
Only the presentation of data will be evaluated in this piece.
Only the use of emerging technology in the piece will be evaluated
Only the user experience aspects of the piece will be evaluated
Only the video or moving image elements in the piece will be evaluated
Only the visual appeal of the piece will be evaluated
Branded Entertainment
Honors Content, Entertainment & Experiences Meant to Support a Brand`s Marketing Strategy
*Denotes new category
General
Brand Entertainment targeted toward a business audience on behalf of a brand to relay a marketing message
Brand Entertainment centralized on various causes and awareness to communicate a message on behalf of a brand or product
Brand Entertainment that promotes a brand’s quest to improve civil and social life
Brand Entertainment centralized on diversity, equity and inclusion to communicate a message on behalf of a brand or product
Branded content in documentary form that promotes products or services on behalf of a brand in order to convey a marketing message.
Entertaining content focused on sustainability, climate and environmental issues on behalf of a brand.
Experiences and events which integrate a product, message or service on behalf of a brand.
Entertaining content focused on Fashion and Beauty on behalf of a brand.
Brand Entertainment centralized on financial and banking facilities, professionals, or services to effectively and creatively communicate a message on behalf of a brand or product
Entertaining content focused on relaying the message or narrative of a government or municipal organization.
Entertaining content focused on of the field medicine, hospitals, and medical treatments on behalf of a brand.
Entertaining content focused on historical stories or biographies on behalf of a brand.
Entertaining content focused on educating on a topic on behalf of a brand.
Entertaining content in an interview format on behalf of a brand.
Entertainment created on behalf of a group or organization (including non-profit) to support or promote a particular societal cause or issue on behalf of a brand
Entertaining content related to or on behalf of an Educational Institution.
Brand Entertainment centralized on scientific principles, studies, or science in general to effectively and creatively communicate a message on behalf of a brand or product
Entertaining content focused on shopping, stores and online retail on behalf of a brand.
Entertaining content distributed through social media on behalf of a brand.
Brand Entertainment centralized on entertainment & sports, including film, tv, comedy, music, live events, athletes, teams, or sports in general to effectively and creatively communicate a message on behalf of a brand or product
Brand Entertainment centralized on travel & tourism to effectively and creatively communicate a message on behalf of a brand or product
Campaign
Branded Entertainment series featuring collaborations with a brand, product, influencer, creator.
Branded entertainment created to promote a branded product, service, or identity.
Branded entertainment campaigns that promote products and services offered specifically to businesses (as opposed to consumer goods)
Brand Entertainment series centralized on various causes and awareness to communicate a message on behalf of a brand or product
Brand Entertainment Series dedicated to comedy or humor that integrates products or services on behalf of a brand in order to convey a marketing message.
Entertaining content series related to or on behalf of a Cultural Institution.
Brand Entertainment centralized on diversity, equity and inclusion to communicate a message on behalf of a brand or product
Documentary campaigns filmed on behalf of a brand
Entertaining content focused on sustainability, climate and environmental issues on behalf of a brand.
Brand Entertainment series centralized on financial and banking facilities, professionals, or services to effectively and creatively communicate a message on behalf of a brand or product
Brand Entertainment series centralized on health and wellness facilities, professionals, or services in general to effectively and creatively communicate a message on behalf of a brand or product
Entertaining content series focused on relaying the message or narrative of a government or municipal organization.
Entertaining content series focused on of the field medicine, hospitals, and medical treatments on behalf of a brand.
Entertaining content series focused on historical stories or biographies on behalf of a brand.
Entertaining content series centered on an influencer on behalf of a brand.
Entertaining content series in an interview format on behalf of a brand.
Branded Entertainment campaigns that promote non-profit organizations
Entertaining content series related to or on behalf of an Educational Institution.
Brand Entertainment series centralized on scientific principles, studies, or science in general to effectively and creatively communicate a message on behalf of a brand or product
Entertaining content series focused on shopping, stores and online retail on behalf of a brand.
Branded Entertainment campaigns that promote social media
Brand Entertainment series centralized on athletes, teams, or sports in general to effectively and creatively communicate a message on behalf of a brand or product
Branded Entertainment that promotes transportation of all types, including airlines, trains, trucking, car-sharing, boating and rentals.
Branded Entertainment that promote leisure, travel and tourism destinations
Features
Only stories that encompass the facts and feelings that are created by a brand will be evaluated
Only the directing aspects of the piece will be evaluated
Only the editing of the piece will be evaluated
Only the use of emerging technology in the piece will be evaluated
Only the videography and cinematography aspects of the piece will be evaluated
Branded Experiences
Honors Content, Entertainment & Experiences Meant to Support a Brand`s Marketing Strategy
*Denotes new category
Campaign
Any related experiential activation or promotion presented as a series.
Any experiential activation or promotion centered around or promoting a Loyalty Program.
Any experiential activation or promotion centered around or promoting a new product.
Any experiential activation centered around or promoting a store or shopping experience.
Any experiential activation or promotion executed as part of a sponsorship.
Sports Venue Program
General
A Brand-Sponsored Immersive Experience to support the Brand Marketing Strategy and Narrative
A Brand-Sponsored Live or Hybrid Experience targeted towards customers or members.
A Brand-Sponsored Live or Hybrid Experience to support a Loyalty Program.
A Brand-Sponsored Experience at an Outdoor Event or Festival to support the Brand Marketing Strategy
A Brand-Sponsored Live or Hybrid Experience to support a Product or Service Launch
Any live, digital or hybrid event positioned as a "Special Event".
A Brand-Sponsored Live or Hybrid Experience to support a Sponsorship or Partnership.
A Brand-Sponsored Experience within a Sports/Entertainment Venue to support the Brand Marketing Strategy
A Brand-Produced Experience within a Tradeshow or Conference
Features
Only the art direction aspect of the entry will be evaluated and scored.
Only the interaction between the brands will be evaluated.
Only the use of emerging technology in the entry will be evaluated and scored.
Communications Strategy
Honors proven effectiveness of a marketing, creativity or communications project or strategy.
*Denotes new category
Marketing Effectiveness
Honors proven effectiveness of a marketing, creativity or communications project or strategy.
*Denotes new category
Campaign
Campaigns that leverage artificial intelligence to optimize marketing performance, enhance personalization, or improve customer experiences with demonstrable ROI and measurable business impact.
Judging both the creativity and proven effectiveness of a campaign related to the Arts or Entertainment Industry.
Judging both the creativity and proven effectiveness of the redesign of a brand's channels, identity and/or positioning.
Judging both the creativity and effectiveness of business-to-business campaigns
Judging both the creativity and effectiveness of business-to-consumer campaigns
A category awarding the effectiveness of a content marketing campaign.
Judging both the creativity and effectiveness of a CSR Campaign
Campaigns that demonstrate unified measurement and attribution across multiple marketing channels to optimize budget allocation, prove ROI, and drive strategic decision-making.
Judging both the creativity and proven effectiveness of campaigns related to or executed by Cultural Institutions.
Judging both the creativity and effectiveness of Acquisition Campaigns
Judging both the creativity and effectiveness of DE&I Programs and Campaigns
Judging both the creativity and proven effectiveness of campaigns related to or executed by Educational Institutions.
Judging both the creativity and effectiveness of Environmental or Sustainability programs and campaigns
Judging both the creativity and proven effectiveness of campaigns related to Financial Services, including banking, payments, investments, FinTech, accounting, and more.
Campaigns that leverage first-party data collection, analysis, and activation to drive personalized customer experiences and measurable business growth while respecting privacy.
Judging both the creativity and effectiveness of Campaigns with Global Reach
Judging both the creativity and proven effectiveness of the Go-to-Market (GTM) Strategy for a Product, Service, Program or Platform.
Judging both the creativity and proven effectiveness of campaigns related to or executed by Government or Municipal Offices or Agencies.
Judging both the creativity and proven effectiveness of campaigns related to or executed by Healthcare Providers, Companies, Medical Treatments and Pharmaceuticals.
Judging both the creativity and effectiveness of Integrated Campaigns
Judging both the creativity and effectiveness of Interactive Campaigns
Judging both the creativity and proven effectiveness of campaigns related to or executed by Legal Institutions or Service Providers.
Non-profit marketing campaigns that drive measurable outcomes such as donations, volunteer engagement, awareness building, or behavioral change through strategic communications.
Judging both the creativity and proven effectiveness of digital or online campaigns.
Judging both the creativity and effectiveness of Print Campaigns
Judging both the creativity and proven effectiveness of campaigns related to the launch of a new product.
Judging both the creativity and proven effectiveness of public relations campaigns.
Judging both the creativity and proven effectiveness of campaigns related to Real Estate.
Judging both the creativity and effectiveness of Social Media Campaigns
Judging both the creativity and proven effectiveness of campaigns related to Sports, including venues, teams, events, leagues, gaming, athletes, programs and platforms.
Judging both the creativity and proven effectiveness of campaigns promoting Travel & Tourism.
Judging both the creativity and effectiveness of Film & Video Campaigns
Corporate Communications
Honors Public Relations, External and Internal Corporate Communications and Corporate Identity
*Denotes new category
Design Features
The articulation of a Brand's tone will be evaluated
Only the copy/writing aspect of the piece will be evaluated
Only the cover design of the piece will be evaluated
Entries in this category use data to inform a creative solution and/or narrative.
Only the layout of the entry will be evaluated.
Every aspect of the design of the piece will be evaluated
Only the photography of the piece will be evaluated
The use of narrative to relay a brand's image will be evaluated
Only the typography of the entered piece will be evaluated.
Annual Report
A comprehensive report on an agency's' activities throughout the preceding year.
A comprehensive report on the activities of arts & entertainment organizations throughout the preceding year.
A comprehensive report on a community's or community organization's activities throughout the preceding year.
A comprehensive report on a corporation/business' activities throughout the preceding year.
A comprehensive report on a cultural institution's activities throughout the preceding year.
A comprehensive report on DE&I activities or programs throughout the preceding year.
A comprehensive report on an educational institution's activities throughout the preceding year.
A comprehensive report on Environmental or Sustainability program activities throughout the preceding year.
A comprehensive report on a Fashion or Beauty business' activities throughout the preceding year.
A comprehensive report on a Bank or Financial corporation/business' activities throughout the preceding year.
A comprehensive report on a Health & Wellness business' or service's activities throughout the preceding year.
A comprehensive report on a government's activities throughout the preceding year.
A comprehensive report on a Legal or Compliance firm's activities throughout the preceding year.
A comprehensive report on a Manufacturer's activities throughout the preceding year.
A comprehensive report on a medical facility's activities throughout the preceding year.
A comprehensive report on a non-profit's activities throughout the preceding year.
A comprehensive report on a Real Estate company's activities throughout the preceding year.
A comprehensive report on a science or technology company's activities throughout the preceding year.
A comprehensive report on a transportation company's activities throughout the preceding year.
A comprehensive report on a travel or tourism organization's activities throughout the preceding year.
Employee & Internal Communications
An app or internal website specifically for corporations to communicate directly with its employees
Publication created specifically to inform employees of benefits offered
Publications in blog format specifically for corporations to communicate directly with its employees
Employee or Internal collaboarative technology communications created by a company or organization
Publications created specifically to spread corporate messaging or promotions
Publications in email or text format specifically for corporations to communicate directly with its employees
Employee Programs Created by an organization or its employees to drive engagement, satisfaction and/or collaboration.
Publications in magazine format specifically for corporations to communicate directly with its employees
Publications in newsletter format specifically for corporations to communicate directly with its employees
External Communications
Regular content distributed in newsletter or blog format meant to relay information or a narrative on behalf of a brand.
A social account meant to represent a brand or company's image
A website meant to represent a brand or company's image
Communications from an organization to relay information and updates to its investors and shareholders.
A presentation (in any format) meant to attract or acquire new business, partnerships or investors
Materials in any format which present a clear narrative
An effective communication from any entity or individual intended for the press to cover in their outlets.
Strategic Partnerships to reinforce a company's business or brand image
Corporate Identity
Honors Public Relations, External and Internal Corporate Communications and Corporate Identity
*Denotes new category
Design Features
The articulation of a Brand's tone will be evaluated
Copywriting
Every aspect of the design of the piece will be evaluated
The use of narrative to relay a brand's image will be evaluated
The use of typography and font will be evaluated
The use of photography to relay a brand's image will be evaluated
Only the User Experience of the Corporate channels will be evaluated.
General
Corporate/company materials outlining the strategy and execution behind a company or product identity refresh or relaunch.
A refresh or relaunch of a company or product website.
Logos created specifically for corporate/business facilities, services, or products
Logos created specifically for a cultural institution (i.e. Museums, Archives, Libraries, Arts Centers, Monuments, Memorials and more)
Logos created specifically for educational facilities, services, or products
Logos created specifically for government facilities, services, or products
Logos created specifically for Legal Services or Law Firms.
Logos created specifically for medical facilities, services, or products
Logos created specifically for non-profit facilities, services, or products
Logos created specifically for real estate platforms, products, developments, services, or agencies.
A redesign or refresh of the packaging of a product.
Printed materials used as sales or support tools
A redesign or refresh of a brand or company's social media platform presence.
Sounds associated with a brand, product, or service and could include the translation of a visual brand into a jingle, audio or sonic signature.
Campaign
Comprehensive Document meant to train and educate on the use and proper execution of brand assets.
Campaign to introduce or reinforce the identity of a company or product.
A complete style guide or ID system created for a Brand redesign.
Public Relations
Honors Public Relations, External and Internal Corporate Communications and Corporate Identity
*Denotes new category
General
Promotion or Release on behalf of an Arts or Entertainment entity or project, a launch, event, project, collaboration.
Ability to shape the public perception of a brand through compelling narratives that create authentic emotional connections with audiences by revealing deeper brand truths, values, and purpose across multiple touchpoints.
Promotion or Release on behalf of a social cause or organization.
The brokering of strategic partnership on behalf of a client or project.
The communication on behalf of an individual or organization after major event that threatens the organization/individual, its reputation, stakeholders, or the general public
Promotion or Release that promotes and supports diversity, equity, inclusion and belonging across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.
Release or communication on behalf of an organization which promotes sustainability, climate and environmental issues.
Promotion or Release on behalf of a Fashion, Retail or Beauty entity or project, a launch, event, project, collaboration.
Promotion or Release on behalf of a Dining, Culinary, Food or Beverage entity or project, a launch, event, project, collaboration.
Promotion or Release on behalf of a Government or Municipal entity or project, a launch, event, project.
Promotion or Release on behalf of a Fitness, Health or Wellness entity or project, a launch, event, project, collaboration.
The promotion of an organization's/individual's image through strategic influencer partnerships
PR activation of an Interview or Press Conference
Promotion or Release on behalf of a Legal entity or related to legal proceedings or activities.
Promoting and Supporting live, digital or hybrid events
Attempts to influence the decisions of government
Promotion or Release on behalf of a Hospital, Medical Professional, Pharmaceutical or Treatment entity or project, a launch, event, project, collaboration.
Timely Publicity Events to drive maximum coverage and virality
Controlling communications and narratives between an organization and the public
Demonstrated adaptability in-the-moment to adjust communication or narrative accordingly.
Achievement in influencing stakeholder perceptions and public conversations about an organization and its brands
Promotion or Release on behalf of a Sports Team, Franchise, Venue, Athlete, League, Tournament, entity or project, a launch, event, project, collaboration.
Fostering strategic partnerships with talent and celebrities to reinforce a brand's image
Promotion or Release on behalf of a Travel or Tourism entity or project, a launch, destination, event, project, collaboration.
Campaign
PR Campaign on behalf of an Arts or Entertainment entity or project, a launch, event, project, collaboration.
A full communication campaign on behalf of a social cause or organization.
The brokering of multiple strategic partnerships on behalf of a client or project.
PR Campaign that promotes and supports diversity, equity, inclusion and belonging across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.
PR Campaign which promotes sustainability, climate and environmental issues and programs.
PR Campaign on behalf of a Fashion or Beauty entity or project, a launch, event, project, collaboration.
PR Campaign on behalf of a Dining, Culinary, Food or Beverage entity or project, a launch, event, project, collaboration.
PR Campaign on behalf of a Government or Municipal entity or project, a launch, event, project.
PR Campaign on behalf of a Fitness, Health or Wellness entity or project, a launch, event, project, collaboration.
A campaign or series centered on the promotion of an organization's/individual's image through strategic influencer partnerships
A series of PR-driven interviews or Press-Conferences executed on behalf of a client.
A campaign supporting a series of live, digital or hybrid events
PR Campaign executed on behalf of a Hospital, Medical Professional, Pharmaceutical or Treatment entity or project, a launch, event, project, collaboration.
Campaign to introduce, advertise or promote a company's image or product.
PR Campaign executed on behalf of a Sports Team, Franchise, Venue, Athlete, League, Tournament, entity or project, a launch, event, project, collaboration.
PR Campaign executed on behalf of a Travel or Tourism entity or project, a launch, destination, event, project, collaboration.
Immersive & Experiential
Honors Immersive Digital & Live Experiences which provide a deeper connection with an organization, topic, product, information or service
*Denotes new category
Campaign
Series of related experiences intended to promote a brand, product, service or program.
A series of live or multichannel experiences intended to immerse a consumer in a brand, idea, product or universe.
A series of digitally-streamed or hybrid live events.
General
A combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
Content produced for a Brand to interact with other businesses in an immersive and interactive experience.
Content produced for a Brand to interact with consumers in an immersive and interactive experience.
Content produced to promote awareness of a cause in an immersive and interactive experience.
Content produced in support of Diversity, Equity & Inclusion in an immersive and interactive experience.
Content produced in support of Environmental Sustainability in an immersive and interactive experience.
Content produced as an immersive and interactive gaming experience
Any experiential marketing project or immersive experience which is funded/commissioned by the government or is focused on government-related topics.
Content produced in support of Fitness, Mental & Physical Health & Well-Being in an immersive and interactive experience.
Content produced for a company to ommunicate its Brand & image in an immersive and interactive experience.
An immersive live manifestation of a Brand's image, identity, products or services
A Live show or experience centered on podcasting, podcasters, live recordings or any aspect of the industry.
Content produced in support of Medicine, Healthcare & Hospitals in an immersive and interactive experience.
Content produced for multiple media interactions and devices in an immersive and interactive experience.
Best, most effective or creative use of the Metaverse, VR or 360 degree video to facilitate an interactive experience for users
Content produced in support of a Non-Profit organization in an immersive and interactive experience.
A limited-time immersive and interactive retail experience produced in support of a merchandise launch
Content produced in support of a Retail or Shopping Property in an immersive and interactive experience.
A live or hybrid trade show activation
Conferences designed to be attended Remotely or as a Hybrid.
Digitally Streamed Live Interview or Panel
Live Event that is either fully or partially streamed digitally.
Live Training Sessions that are conducted remotely.
Features
Only the Art Direction of the project will be evaluated.
Only the overall aesthetics of the project will be evaluated.
Best host or speech by an individual in an Immersive live or hybrid experience, conference, event, concert, or other virtual execution
Best individual performance by a person in a virtual or remote experience, conference, event, concert, or other creative execution that captures viewers attention and cannot be easily replicated.
Best integration of a brand or partner in an Immersive live or hybrid experience, conference, event, concert, or other virtual execution
Immersive or hybrid experiences produced in a way that sets an industry standard by using new, innovative technology in an outstanding way that improves the overall experience.
Out-of-Home & Environmental
Honors Immersive Digital & Live Experiences which provide a deeper connection with an organization, topic, product, information or service
*Denotes new category
Out-of-Home & Environmental
Content produced for display on a billboard.
OOH Assets created for a B2B Audience.
An OOH asset that employs projected images - still or motion.
A public art installation outside of a traditional gallery or museum space
Campaign
A campaign of OOH promotional materials or installations
Features
Individual Achievement award related only to Art Direction
Individual Achievement award related only to Audio/Sound in an OOH project
Individual Achievement award related only to Copywriting for an OOH project
Individual Achievement award related only to Animation
Individual Achievement award related only to Graphics
Individual Achievement award related only to Visual Effects
Integrated & Multi-Channel Campaigns
Honors marketing campaigns that employ multiple channels to promote an organization, topic, product, information or service
*Denotes new category
Campaign
Campaign
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Arts & Entertainment in any form.
Advertising and Marketing campaigns utilizing more than one, or a combination of names, symbols or designs that identifies and differentiates a product from other products
Advertising and Marketing campaigns utilizing more than one form of media created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)
Advertising and Marketing campaigns utilizing more than one form of media created for communications or commerce between a company and a consumer (as distinguished from dealings between companies)
Cooperative efforts by a for-profit business and a non-profit organization for mutual gain
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Cultural Institutions
Integrated (multi-channel) campaigns dedicated to diversity, equity and inclusion
Advertising and Marketing campaigns utilizing more than one form of media created for promoting goods or companies that are environmentally friendly
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Products, Services, Programs or Information related to Fashion, Beauty, Personal Style, Shopping, Decor or Lifestyle.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Financial Services.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Food & Beverage, including CPG, dining, bars, personalities and shows/events or any related topic.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Government & Municipal Initiatives and programs
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Health & Wellness in any form.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Law & Legal Services and programs (including attorneys, law firms, legal information, cases and more)
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Medical & Pharmaceutical Information, Programs, Products & Services
Advertising and Marketing campaigns utilizing more than one form of media created for promoting non-profit organizations
Advertising and Marketing campaigns utilizing online channels to draw consumers into a live experience or retail location
Advertising and Marketing campaigns utilizing more than one form of media to promote Podcasts, Podcasting Gear & Products, Events and programs.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting political issues or candidates.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting products, facilities, services, etc.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Schools & Universities.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Sports, Games or Gaming in any form.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting Travel & Tourism.
Features
Only the instances of animation or motion graphics within the campaign will be evaluated and scored.
Only the art direction within the campaign will be evaluated and scored.
Only the instances of copywriting within the campaign will be evaluated and scored.
The use of emerging technology in an integrated marketing campaign or immersive experience
Only the instances of video within the campaign will be evaluated and scored.
Only the overall visual appeal of the campaign will be evaluated and scored.