Winner Spotlight: IBM Think by Groove Jones
IBM Think by Groove Jones
2022 Award of Excellence – Virtual & Remote
Augmented Reality (Immersive & Experiential)
For Think 2021, Groove Jones was asked to create interactive digital experiences that the IBM executives and speakers could use during the virtual event to highlight their world-changing technologies and bring them to life.
The team wanted to kick things off by sending out a THINK collectable to key influencers and IBMers prior to the event. The IBM team created a physical THINK “cube” that was also used in all of the videos and visuals for the event.
Groove Jones created an interactive WebGL microsite, so participants could engage and learn about the amazing computer system via a web browser on their desktop computer or mobile device. The team needed to recreate the computer in amazing detail and visualize the components, so they looked as real as possible.
By activating a camera-enabled mobile device, users could then drop a digital 9’ x 9’ x 9’ air-tight glass cube wherever they are and walk around and interact with the quantum computer.
The IBM Z Mainframe also received an interactive WebGL and AR treatment. Participants could now get a virtual, hands-on session with the newest model, the IBM z15.
IBM THINK Event – Think AR from Groove Jones on Vimeo.