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What is a Conscious Communicator?

For Season 29 of The Communicator Awards, we revamped the categories structure to better highlight the narratives that are central to our industry. To that end, we’re excited to debut the new “Conscious Communicator” category, honoring the brave voices of brands, individuals and organizations who take a strong leading stance, perhaps in the face of political unrest, global conflict, or in support of their communities in times of need. The following are examples of recent initiatives that we feel exemplify conscious communicators:

Match Group

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On September 1st, 2021, one of the most restrictive abortion laws in the nation went into effect in Texas.

On the same day, Match Group, a Texas-based company that has developed some of the dating industry’s leading apps like Tinder, Hinge, BLK and Chispa, released a response to the new law. CEO Shar Dubey sent a personal announcement to the company that a fund would be established to assist employees and dependents who seek abortion care in other states or who are affected by the recent ban.

“The company generally does not take political stands unless it is relevant to our business. But in this instance, I personally, as a woman in Texas, could not keep silent”

– Shar Dubey, CEO of Match Group




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A company that provides various, user-listed lodging alternatives for vacationers, business travelers, and renters, released a statement in 2017 recognizing its internal issues of discrimination against its customers by its own listers. In the response, the founders of the worldwide brand announced a new campaign, #WeAccept, an initiative to provide short-term housing for 100,000 people in need including refugees, disaster survivors, and relief workers over the next 5 years.

In addition, the company stated that $4 million would be donated over four years to the International Rescue Committee in support of displaced populations around the world.

“People who’ve been displaced, whether because of war or conflict or other factors, are acutely vulnerable to not being accepted. They are, quite literally, in need of a place to belong, which is why we’ve been inspired to take action.”

– Founders, Airbnb



LEGO & Epic Games

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This year, LEGO and Epic Games put their heads together to develop tools that put digital creativity in the hands of kids. Though these companies have typically fascinated the imagination of adults and children through video games and physical products, they agreed to cultivate a safe space for children to play and grow as creators. To ensure a safe digital play space, they focused on three principles:

  • Protect children’s right to play by making safety and wellbeing a priority
  • Safeguard children’s privacy by putting their best interests first
  • Empower children and adults with tools that give them control over their digital experience.

Furthermore, in 2020 Epic Games acquired SuperAwesome, which is a company dedicated to the protection of online privacy for children.

“We are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”

– Tim Sweeney, CEO of Epic Games