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The Jury Selection: Erica Stall Wiggins

Erica Stall Wiggins

Director of Marketing and Communications, George P. Johnson


Based in Austin, TX, Erica Stall Wiggins serves as Director of Marketing and Communications at George P. Johnson (GPJ), the world’s largest experiential marketing agency. In this role, Stall Wiggins manages and develops internal and external marketing and communications for GPJ offices across North America, and coordinates global marketing efforts. Erica is also responsible for developing thought leadership opportunities, managing award submissions, and acting as a brand ambassador and steward.

Before joining GPJ’s marketing team in 2014, Erica managed event programs for the company’s long-time client, IBM. A skilled writer, she was previously the executive editor of a multicultural magazine in Austin, Texas.

Erica’s academic credentials include a bachelor of arts in English from the University of Texas at Austin and a certificate in marketing strategy from Cornell University. A respected professional across the industry, she has spoken at SXSW and MPI World Education Congress, is a member of the Corporate Event Marketing Association (CEMA), has served as a judge for the Chief Marketer Pro Awards, and is a Certified Wrong Thinker.

Her personal passions include the arts, travel, and writing, and her favorite job is ‘Mom’ to her two sons and two dogs.


My Selections

5 tips for launching a campaign for a new product

1. Make sure you’re not creating a problem to solve.
2. Know your audience and how to reach them.
3. Design for the human at the other end of the campaign.
4. Take advantage of experiential marketing if you can; it’s non interruptive and participatory, and builds great relationships.
5. Whatever you create, have fun with it!

Most Inspiring Campaigns this year

This is an industry shift, not a campaign, but I love seeing the marketing industry make strides in environmental policies and diversity, equity and inclusion, both in the workplace as well as in the work created. There’s still a long way to go, and it’s an ongoing journey, but I feel good about the positive changes that are happening.

Side note: I’d like to mention one additional significant thing that was especially heartwarming to me in the past year. When I last ordered a batch of family holiday cards, the sample family photos on the card options were wonderfully diverse in ways I’d never seen before. I finally saw families that looked like mine, and it meant the world to me.


Best Mobile Apps

When I needed to revisit my eating habits, Noom was a fantastic tool. Easy to navigate and enter daily data, and easy to track progress. They also included great short articles on the psychology behind habits, and how to create healthier ones. I highly recommend it for anyone who wants to up their nutrition game.

Best Shows

I’ve really enjoyed The White Lotus. I think creator and writer Mike White is a storytelling master, not to mention the stunning locations and great actors. Can’t wait for the next installment.

Best Social Media Platforms

Not to age myself, but I still love Instagram!

What are you looking for in entries for the Communicator Awards?

I love to see new and creative ideas much like anyone. I also enjoy a campaign that either makes me laugh or even tear up a little bit. I think the best combination is a campaign or brand experience that really gets at what the brand is about. For example, I once judged a mobile tour popup created by a career website, offering free headshots and profile suggestions for people who stopped by. The simplicity, effectiveness, and spot-on branding has stuck with me.

Follow Erica:

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