Online Advertising & Marketing

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ONLINE ADVERTISING & MARKETING CATEGORIES

Online Advertising & Marketing categories recognize advertising and marketing efforts that use the Web and email.

Categories include Content Marketing and Online Advertising & Marketing.

INDIVIDUAL CATEGORIES
Display Advertising B-to-B (banners, buttons, skyscrapers)
Display Advertising B-to-C (banners, buttons, skyscrapers)
Contests & Promotions
Email Marketing
Game or Application
Landing Page
Messaging & Bots
Microsite
Mobile Advertising
Native Advertising
Newsletter
Other
Pop-Up/Pop-Under Ads
Rich Media
Social Media
Video
Viral Marketing (any of the above formats)

CAMPAIGN CATEGORIES
Campaign B-to-B (up to 3 pieces from any of the above categories)
Campaign B-to-C (up to 3 pieces from any of the above categories)

FEATURE CATEGORIES
Art Direction
Copy / Writing
Structure & Navigation
User Experience
Video or Moving Image
Visual Appeal

Communication goes both ways.

           

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