ONLINE ADVERTISING & MARKETING CATEGORIES
Online Advertising & Marketing categories recognize advertising and marketing efforts that use the Web and email.
Categories include Content Marketing and Online Advertising & Marketing.
Display Advertising B-to-B (banners, buttons, skyscrapers)
Display Advertising B-to-C (banners, buttons, skyscrapers)
Contests & Promotions – NEW
Game or Application
Messaging & Bots – NEW
Viral Marketing (any of the above formats)
Campaign B-to-B (up to 3 pieces from any of the above categories)
Campaign B-to-C (up to 3 pieces from any of the above categories)
Copy / Writing
Structure & Navigation
Video or Moving Image