Branded Content
BRANDED CONTENT CATEGORIES
Branded Content categories recognizes entertainment-based content that is funded by and complements the marketing strategy of a brand
Categories include Cause Marketing, Direct Marketing, Infographics, Social and Training.
INDIVIDUAL CATEGORIES
Blog
Case Study
Cause Marketing
Direct Marketing
eBooks
Email Marketing
Game or Application
Infographic
Influencer Marketing
Microsite
Newsletter
Social
Survey
Training
White Paper
CAMPAIGN CATEGORIES
Auto & Auto Services
Business to Business
Business to Consumer
Content/Promotion
Corporate Communications
Fashion, Beauty & Lifestyle
Food & Beverage
Health, Wellness, Pharmaceautical
Media & Entertainment
Non-Profit
Products & Services
Public Service & Activism
Recruitment
Tourism & Leisure
Training (corporate)
FEATURE CATEGORIES
Animation or Motion Graphics
Art Direction
Branded Editorial Experience
Copy / Writing
Structure & Navigation
Sound & Sound Design
Structure & Navigation
User Experience
Use of Animation
Video or Moving Image
Visual Appeal