Work may be entered into more than one category and will be reviewed separately for each category entered. Entries entered into multiple categories will be eligible for recognition in each and will be evaluated accordingly. Any projects produced after January 1st, 2025 are eligible for entry.Choose your medium to see a complete list of categories.
Apps
Honoring apps across many devices and industries, both as full experiences and through the individual craft of design and usability.
*Denotes new category
General
An app for a museum, park, zoo, aquarium, theatre, arena, or other cultural institution, such as ticketing, exhibit guides, or membership features.
An app for digital health, telemedicine, or remote patient care, such as virtual visits, symptom tracking, or prescription management.
An app built for an educational purpose, whether teaching a skill, sharing a concept or delivering course content.
An app covering fashion, beauty, style, retail, decor, or lifestyle content, such as shopping guides, trend coverage, or personal styling tools.
An app for a financial institution or service, such as banking, budgeting, investing, or bill payment.
An app built around fitness, health, or wellness, such as workout tracking or nutrition planning.
An app covering food, beverage, restaurants, recipes, or culinary culture, such as recipe libraries, delivery, or restaurant discovery.
A downloadable game, including its gameplay mechanics, level design, or interactive features.
An app for association membership or government affairs, such as public records, permits, or member services at all levels (Federal, State, Local).
An app built to promote healthcare, pharmaceuticals, or hospital systems, such as prescription tracking, appointment scheduling, or health records.
An app promoting law or legal services, such as case tracking, legal research, or client intake.
An app for a non-profit organization, charity, or cause, such as donation tools, volunteer coordination, or impact tracking.
A public safety app, such as emergency alerts, incident reporting, or safety resources.
An app for the sale or rental of property, such as listings, virtual tours, or to promote real estate brokers and firms.
An app covering Software as a Service, such as reviews, product demos, or sales and marketing tools.
An app built for a school, university, or other educational program, such as enrollment, coursework, or campus life features.
An app built around sports or entertainment, such as livestreams, ticketing, or fan engagement features.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Apps.
An app that provides a utility, such as a calculator, converter, map, or scheduling tool.
An app for travel, tourism, or transportation, such as booking, wayfinding, or itinerary planning.
An app or interface built for a wearable or connected device, such as a smartwatch, ring, or glasses, including notifications, health tracking, or hands-free controls.
Features
Only the technical execution will be evaluated in the piece. This includes performance, functionality, and how well complex features work together.
Only the use of augmented reality will be evaluated in the piece. This includes how virtual elements are layered onto or interact with the real world.
Only the user experience will be evaluated in the piece. This includes how intuitive, easy to navigate, and functional the piece is for the users.
Only the user interface will be evaluated in the piece. This includes layout, visual hierarchy, and how elements are organized on the screen.
Only the visual design will be evaluated in the piece. This includes color, imagery, typography, and overall style.
Only the experimental or innovative elements will be evaluated in the piece. This includes any unconventional features, formats, or approaches at work.
Only how features, functionality, and design work together will be evaluated in the piece. This includes ease of use and how well the full experience performs across screens and interactions.
Audio & Voice
Honoring audio and voice work across many formats and industries, from full productions to the individual craft behind them.
*Denotes new category
General
An audio recording of a book, of any genre or format.
An audio piece that guides listeners through a physical space or experience, such as a museum exhibit, walking tour, or self-guided property tour.
Audio content built around a business-to-business brand, product, or service.
An audio message created to promote a product or service, such as a single radio or streaming ad spot.
A one-on-one or panel conversation between a host and one or more guests, in audio form.
An audio program built around distributing noteworthy or current information, such as a news bulletin, headlines roundup, or breaking-news segment.
Audio content for a non-profit organization, charity, or cause.
An audio piece where production itself is the focus, such as a layered sound design piece, immersive audio drama, or story told primarily through sound.
An audio production broadcast or aired online, such as a single scripted show, magazine-style program, or standalone special.
An audio spot created to promote an upcoming program, station, or event, apart from a product or service commercial.
A public service announcement broadcast or aired online, such as a safety alert, health message, or civic awareness spot.
An audio program built around a speaker or speakers discussing a topic, apart from an interview format.
Campaign
A collection of related audio pieces meant to be experienced as a series, such as a serialized narrative or a themed run of episodes.
A series of audio spots created to promote a product or service, such as a recurring ad flight tied to one brand or launch.
A recurring audio series built around a host interviewing one or more guests each episode, whether a structured Q&A or free-flowing conversation.
A series of public service announcements broadcast or shared online as a related campaign, such as safety alerts, health messaging, or civic awareness spots.
A series of audio programs built around a speaker or speakers discussing a topic, apart from an interview format.
Craft
Only the voiceover will be evaluated in the piece. This includes vocal performance, tone, and delivery.
Only the editing will be evaluated in the piece. This includes pacing, cuts, and how segments are structured together.
Only the on-air talent will be evaluated in the piece. This includes delivery, presence, and how well the host or hosts connect with listeners.
Only the original music will be evaluated in the piece. This includes composition, arrangement, and how it's used to support the piece.
Only the sound design will be evaluated in the piece. This includes the use of sound effects, ambient audio, and mixing.
Only the use of AI will be evaluated in the piece. This includes how it's applied in the production, content, or distribution of the piece.
Only the writing will be evaluated in the piece. This includes the script, dialogue, and overall structure.
Design & Print
Honoring design and print work across many industries and formats, both as full pieces and individual craft.
*Denotes new category
Campaign
A campaign designed to support or promote belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A related series of designed brochures or pamphlets from or for any industry, evaluated on how cohesively the pieces work together as a set.
A related series of print pieces meant for a business audience to be evaluated and scored as a collection.
A campaign designed for a business-to-consumer audience, such as a coordinated set of ads, flyers, or in-store materials promoting a consumer product.
A campaign designed to raise awareness for a cause, such as a public health initiative, environmental effort, or social justice movement.
A campaign designed for an environmental issue, service, or product, such as a conservation initiative, clean energy program, or sustainable product launch.
A campaign designed to promote products or services including food, beverage, or culinary culture.
A campaign designed for or by a government or municipal office, such as a public safety initiative, civic program, or service announcement.
A campaign designed for healthcare, pharmaceuticals, or medical treatment, such as a hospital system, prescription drug launch, medical device or patient care initiative.
A campaign designed for law or legal services, such as a law firm's practice areas, a legal aid initiative, or attorney recruitment.
A related series of magazines from or for any industry, evaluated on how cohesively the magazine editions work together as a set.
A related series of newsletters from or for any industry, evaluated on how cohesively the newsletter sends work together as a series.
A campaign designed for or by a non-profit organization, such as a donor appeal, awareness initiative, or annual giving push.
A campaign designed for a political issue, candidate, or news topic, such as a ballot measure, election race, or breaking news event.
A campaign designed to promote a product or servicein any industry, such as a coordinated set of ads, brochures, or point-of-sale materials.
A campaign designed for a school, college, or university, such as an enrollment growth initiative, alumni campaign, or fundraising drive.
In-House Entries
Print Advertising
A print brochure or pamphlet that promotes or explains a product, service, or organization, such as a product overview, sales handout, or company introduction piece.
A print piece to promote a business audience, such as a trade publication ad or an industry-specific flyer.
A print flyer or takeaway that advertises a product, service, event, or offer, such as a promotional flyer, tear-off, or leaflet.
A print advertisement that runs in a magazine, such as a full-page spread, partial-page placement, or multi-page insert for any industry.
A print advertisement placed in a newspaper, such as a full-page ad, classified spot, or insert for any industry.
A print advertisement made for public display, such as a poster in a transit stop, storefront, or community board.
Print Content
A print content piece designed for arts and culture, such as magazines, posters or pamphlets for visual art, performance, film, or literature.
A print content piece designed to serve an association's members or promote its services, such as a membership magazine, handbook or trade group mailer.
A print content piece designed for belonging, representation, or inclusion, such as a multicultural feature, accessibility guide, or LGBTQ+ story.
A printed brochure that showcases a product, service, or institution, such as a program guide, service overview, or informational booklet.
A print content piece designed for a business audience, such as a trade publication or mailer.
A print content piece designed for consumers about a company, product, or service, such as a catalog, product guide, informational insert or mailer.
A brochure laying out what a business offers and how it delivers, such as a services overview, portfolio, or printed capabilities deck.
A print content piece that raises awareness for a social cause, such as a public health flyer, mailer, environmental campaign, or civil rights piece.
A print content piece carrying a corporation's or business' branding or messaging, such as a company profile, brand story, or identity piece.
A print content piece for a museum, library, archive, or other cultural institution, such as a magazine, mailer, exhibition catalog, map or pamplet.
A print content piece promoting an educational institution, such as a mailer, viewbook, admissions brochure, or program guide.
A print content piece for environmental topics or sustainability, such as a conservation report, mailer, recycling guide, or climate campaign.
A print content piece about finance or financial services, such as a banking product overview, mailer, investment guide, or insurance brochure.
A print content piece about finance or financial services, such as a banking product overview, mailer, investment guide, or insurance brochure.
A print content piece for a medical or pharmaceutical facility, product, or service, such as a patient brochure, mailer, drug information sheet, or hospital guide.
A print content piece about law or legal services, such as a mailer, law firm's practice overview or a legal aid resource guide.
A print content piece designed for lifestyle topics, such as fashion, style, beauty, or home decor.
A single printed piece in magazine format, such as a lifestyle, trade, or special-interest publication.
A single printed piece in newsletter or mailer format, such as a company update, community bulletin, or member newsletter.
A print content piece for a non-profit facility, product, or service, such as a donor brochure, program guide, or impact report.
A print content piece designed to promote real estate, such as a property listing sheet, mailer, development brochure, or agent marketing piece.
A special magazine edition marking an event or a topic of unique interest, such as an anniversary issue or awards edition.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Design & Print.
A print content piece for transportation, such as mailers, maps, timetables and pamphlets for commuting, cargo, airlines, or trains.
A print content piece about travel products, services, or destinations, such as a resort brochure, city guide, or tour catalog.
Promotional Collateral
Promotional material in the form of wearable apparel, such as a tote bag, pin, mug or t-shirt.
A promotional piece designed in a book format, such as a coffee-table book, bound catalog, or lookbook.
A gift or giveaway item made for clients, partners, or promotional events, such as branded merchandise or a corporate gift set.
A promotional piece designed for a business audience, such as a sales sheet, trade show handout, or client welcome kit.
A promotional piece designed in a calendar format, such as a desk calendar, wall calendar, or planner giveaway.
A promotional piece designed for mail delivery, such as a postcard mailer, catalog, or personalized direct mail piece.
A promotional piece designed for hand-to-hand distribution, such as a flyer handed out at an event, storefront, or street team activation.
Packaging design for a food or beverage product, such as a label, box, wrapper, or bottle design.
A promotional piece designed in a greeting card format, such as a holiday card, thank-you card, or client appreciation mailer.
A promotional piece designed in an invitation format, such as an event invite, product launch invitation, or grand opening announcement.
A design piece in the form of a menu, such as a restaurant menu, bar menu, or catering menu.
Package design created for a product, such as a box, label, wrapper, or container design for any industry.
A promotional piece designed for a political event or campaign, such as a yard sign, campaign mailer, or rally handout.
A promotional piece designed in a postcard format, such as a save-the-date, marketing mailer, or event announcement.
A promotional piece designed in a poster format, such as an event poster, product launch display, or wall art promotion.
A promotional piece designed in the form of a guide or directory for an event or program, such as a conference program, festival guide, or exhibitor directory.
A promotional piece designed for or by a school or university, such as branded merchandise, alumni gifts, or admissions swag.
A promotional piece for a special event, such as a gala, anniversary celebration, or grand opening.
A unique promotional item created for a specific occasion, such as a custom-shaped giveaway, limited-run item, product collaboration or novelty piece.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Design & Print.
Design Features
Only the copywriting will be evaluated in the piece. This includes creative strategy, headlines, messaging, and overall tone.
Only the cover design will be evaluated in the piece. This includes layout, imagery, color, and typography choices.
Only how data is presented will be evaluated in the piece. This includes charts, infographics, or other visual approaches to displaying information.
Only the layout will be evaluated in the piece. This includes how text, images, and white space are arranged on the page.
Only the overall design will be evaluated in the piece. This includes layout, color, typography, and composition working together.
Only the photography will be evaluated in the piece. This includes creative direction, composition, lighting, and how images support the piece.
Only the typography will be evaluated in the piece. This includes type selection, hierarchy, and pairing.
Film & Video
Honoring film and video work across many industries and genres, both as full productions and individual craft.
*Denotes new category
General
A film or video that is wholly or partially animated, such as a fully animated short or a live-action piece with animated elements.
A film or video about any aspect of arts and culture, such as visual art, performance, cinema, or literature.
A film or video about the automotive industry or its products, such as a manufacturer, dealership, or auto parts brand.
A film or video about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A film or video for a business-to-business audience, such as a product demo, customer story, explainer, case study or documentary.
A film or video raising awareness for a social cause, such as public health, civil rights, or environmental issues.
A film or video for a consumer packaged goods product, such as food, beverage, or household items.
A film or video about a corporation's public image, such as a company overview, leadership message, or brand story.
A film or video for a museum, theatre, or other cultural institution, such as an exhibition feature or promotional piece.
A non-scripted film or video informing viewers about a topic, event, or person, such as an investigative or observational documentary.
A film or video for an educational purpose, whether teaching a skill or concept, or supporting a school, college, or university program.
A film or video relaying information to employees, such as a policy update, leadership message, or internal announcement.
A film or video about environmental topics or issues, such as conservation, climate change, or sustainability efforts.
A film or video for financial services, such as banking, credit cards, or investing.
A film or video informing or instructing viewers about health and wellness, such as nutrition, exercise, or mental healh.
A film or video about or promoting food and drink, such as a chef profile, restaurant feature, or recipe piece.
A film or video made to raise funds for an organization or cause, such as a gala video, giving-day appeal, or capital campaign piece.
A film or video for a government office, entity, or association, such as a public awareness or civic program.
A film or video for healthcare, its facilities, or treatments, such as a hospital, pharmaceuticals or patient care.
A film, video or documentary informing viewers about a historical event or notable person, such as a retrospective, tribute, or historical account.
A film or video where a host speaks with one or more guests, in an interview or talk-show format about any topic or industry.
A film or video for a legal office, attorney, or legal association, such as a firm profile or legal explainer.
A film or video produced from a live event, such as a conference keynote, festival, concert, or ceremony.
A film or video in any form produced for under $800 per minute, entered with its production budget noted.
A film or video made to motivate or inspire viewers, such as a commencement speech, keynote, or personal story.
A film or video about news, current events, or political campaigns, such as a news segment or campaign feature.
A film or video for a non-profit organization, such as a mission overview, donor appeal, or impact story.
A video made as a companion to a podcast, or centered on podcasts as a topic, such as a filmed episode or behind-the-scenes piece.
A film or video made to attract potential employees, such as a day-in-the-life piece, culture reel, or hiring campaign video.
A film or video about religious or spiritual content, such as a sermon, music feature, or faith community story.
A film or video promoting safety measures or regulations, such as workplace safety training or a public safety awareness piece.
A film or video for a school, college, university, or training program, such as a campus tour, program overview, alumni feature, or major gifts initiative.
A self-promotional film or video, such as a demo reel, agency sizzle, or portfolio piece showcasing creative work.
A film or video for a senior audience, such as retirement, healthcare, senior living or lifestyle content for older adults.
A single video made for social media, not originally produced for TV, web, or theatrical release, such as a reel or short narrative.
A film or video about sports, such as a team profile, athletic event, or sports culture story.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Film & Video, such as a short film, spec commercial, or documentary.
A film or video for a technology company, software platform, or SaaS product, such as a product launch or explainer.
A film or video made to instruct company employees, such as onboarding, compliance, or skills training.
A film or video about any mode of transportation, such as airlines, trains, rideshare, or shipping and logistics.
A film or video for travel or tourism, such as a destination, resort, cruise or tour operator.
A video recreating a tour of a location, such as a historical site, campus, or private establishment.
A film or video for a young audience, such as content for children, teens, or young adults.
Advertising Campaigns
A commercial campaign about sustainability or environmental preservation, such as clean energy, conservation, or an eco-friendly product.
A commercial campaign about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A commercial campaign aimed at a business-to-business audience, such as a set of ads promoting software, equipment, or professional services to other companies.
A commercial campaign for a consumer packaged goods product, such as food, beverage, or household items.
A commercial campaign for a museum, theatre, or other cultural institution, such as an exhibition or season promotion.
A commercial campaign about sustainability or environmental preservation, such as clean energy, conservation, or an eco-friendly product.
A commercial campaign for fashion, beauty, or retail, such as an apparel line, cosmetics brand, or department store.
A commercial campaign for fashion, beauty, or retail, such as an apparel line, cosmetics brand, or department store.
A commercial campaign for fitness, health, or wellness, such as a gym, supplement brand, or wellness app.
A commercial campaign for food and drink, such as a restaurant, packaged food, or beverage brand.
A commercial campaign for a government office, entity, or association, such as a public awareness or civic program.
A commercial campaign for the healthcare industry or medicine, such as a hospital system, prescription drug, urgent care network, or health insurer.
A commercial campaign for a law office or legal service, such as a personal injury firm, family law practice, or legal aid group.
A commercial campaign for a non-profit organization, such as a donor appeal, volunteer drive, or mission awareness effort.
A commercial campaign for a professional service, such as accounting, consulting, or home repair.
A commercial campaign about a public service issue or activism effort, such as voter registration, public health, or civic engagement.
A commercial campaign for real estate, such as a residential development, brokerage, or property management company.
A commercial campaign for a school, college, or university, such as an enrollment growth initiative, alumni campaign, major gifts campaign, or brand awareness push.
A commercial campaign for travel or tourism, such as an airline, resort, cruise, experience or destination.
Commercials
A commercial for automobiles, recreational vehicles, or auto parts, such as a vehicle launch or dealership spot.
A commercial about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A commercial for a business-to-business audience, such as software, equipment, or professional services sold to other companies.
A commercial for a consumer packaged goods product, such as food, beverage, or household items.
A commercial for a school, college or university, such as advertisements for student recruitment, donations or alumni engagement.
A commercial about sustainability or environmental preservation, such as clean energy, conservation, or an eco-friendly product.
A commercial for a financial service other than a bank, such as insurance, investing, or a payment platform.
A commercial for a fitness, health, or wellness product, service, or brand, such as a gym, supplement, or wellness app.
A commercial for a food or beverage product, brand, or service, such as a restaurant, packaged snack, or drink.
A commercial for a government body, municipality, or association, such as a public awareness or civic program.
A commercial for a legal office, attorney, or legal association, such as a an advertisement for a firm or for mass tort marketing purposes.
A commercial made to reach a specific geographic region, such as a single city, state, or local market.
A commercial produced with a budget under $10,000, entered with its production budget noted.
A commercial for a medical or pharmaceutical product, such as a prescription drug, medical device, or treatment.
A commercial for a non-profit organization, such as a donor appeal or mission awareness effort.
A commercial for a political campaign, candidate, or cause, such as an election ad or issue advocacy spot.
A commercial for a professional service, such as accounting, consulting, or home repair.
A commercial carrying a public service message, such as safety awareness, civic participation, or community health.
A commercial for a real estate developer, broker or property, such as an advertisement for property sales or leasing.
A commercial for a school, college, or university, such as an enrollment growth initiative, alumni campaign, donation campaign, or brand awareness spot.
A commercial for products or services for a senior audience, such as retirement planning, senior living, assisted living, healthcare, or mobility products.
A commercial for a sports team, league, athletic event, or sporting goods brand, such as a season promo or gear launch.
A commercial for transportation, such as airlines, auto rentals, trains, cruises or boats.
A commercial for travel or tourism, such as an airline, resort, experience or destination.
Series
A series of films or videos that are wholly or partially animated, such as an animated web series or a live-action series with animated segments.
A film or video series about arts and culture, such as visual art, performance, design, or writing.
A film or video series about the automotive industry or its products, such as a manufacturer, dealership, or auto parts brand.
A film or video series about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A film or video series for a business-to-business audience, such as a recurring product demo, explainer series, or client education series.
A film or video series raising awareness for a social cause, such as public health, civil rights, or environmental issues.
A film or video series about a corporation's public image, such as a recurring leadership message or ongoing brand story.
A film or video series for a museum, archive, or other cultural institution, such as an exhibition or collection feature.
A non-scripted film or video series informing viewers about a topic, event, or person, such as an investigative or observational documentary series.
A film or video series for an educational purpose, whether teaching a skill or concept, or supporting a school, college, or university.
A film or video series relaying information to employees, such as a recurring internal update, ongoing training series or employee features.
A film or video series about entertainment or sports, such as live events, esports or athlete features.
A film or video series about environmental topics or issues, such as conservation, climate change, or sustainability efforts.
A film or video series for financial services such as banking, credit cards, or investing.
A film or video series informing or instructing viewers about health and wellness, such as nutrition, exercise, or mental healh.
A film or video series about food and drink, such as chef profiles, restaurant features, or recipe episodes.
A film or video series about a government office, political party, or campaign, such as a civic program or policy feature.
A film or video series for healthcare, its facilities, or treatments, such as a hospital or patient care series.
A film or video series informing viewers about a historical event or notable person, such as a retrospective or biographical series.
A film or video series where a host interviews one or more guests each episode, in a structured Q&A or free-flowing conversation.
A film or video series for a legal office, attorney, or legal association, such as a legal explainer or firm feature.
A film or video series made to motivate or inspire viewers, such as a recurring speaker series or personal triumph stories.
A film or video series about a non-profit organization, such as a recurring mission update or ongoing impact story.
A film or video series made to attract potential employees, such as a recurring culture series or ongoing hiring campaign.
A film or video series about religious or spiritual content, such as a sermon series or devotional program.
A film or video series for a school, college, university, or training program, such as a campus life, student stories, or program series.
A multi-episode video series made for social media, such as a recurring segment created for a social platform.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Film & Video, such as a web series, docuseries, or narrative series.
A film or video series about travel or tourism, such as a destination, hospitality, or transportation series.
A video series made for a website or web-based platform, not specific to a single social channel, such as an original web show.
A film or video series for a young audience, such as content for children, teens, or young adults.
Craft Categories
Only the art direction will be evaluated in the piece. This includes visual styling, set or scene design, and overall look and feel.
Only the audio or sound design will be evaluated in the piece. This includes sound effects, ambient audio, and mixing.
Only the use of AI-generated video will be evaluated in the piece. This includes how AI tools were used to create or enhance visual elements.
Only the editing will be evaluated in the piece. This includes pacing, cuts, and how scenes are structured together.
Only the script will be evaluated in the piece. This includes dialogue, structure, and narrative flow.
Only the animation will be evaluated in the piece. This includes creative direction, technique, movement, and how it's used to tell the story.
Only the graphic design elements will be evaluated in the piece. This includes titles, overlays, or other on-screen graphics.
Only the music will be evaluated in the piece. This includes composition, selection, and how it's used to support the piece.
Only the visual effects will be evaluated in the piece. This includes creative direction, technique, integration, and how they're used to enhance the story.
Only the videography and cinematography will be evaluated in the piece. This includes camera work, movement, framing, lighting, composition and creative direction.
Only the voiceover or narration will be evaluated in the piece. This includes vocal performance, tone, and delivery.
Online Advertising & Marketing
Honoring digital advertising and marketing across many formats and industries, both as full pieces and individual craft.
*Denotes new category
Campaign
A series of digital marketing assets for a business audience to promote a service or produce, such as a coordinated set of banner ads, emails, or landing pages.
A series of online contests or promotions marketing a good, service, event, or brand, such as a sweepstakes, giveaway, or referral push.
A series of banner or display ads for a business audience to promote a product or service, such as a coordinated set of web or app placements.
A series of display ads for a consumer audience across web, mobile, or connected devices, such as a coordinated banner or rich media set.
An email marketing series that engages, converts, or retains an audience over multiple sends, such as a nurture flow or promotional sequence.
A recurring online newsletter series, generally delivered by email, such as a weekly digest or monthly roundup.
Advertising placed within a retailer's own media network, such as on-site, in-app, or connected commerce placements.
An online advertising or marketing campaign distributed through social channels, such as a coordinated set of posts, ads, or stories across platforms.
An online promotional campaign centered on video, such as a set of pre-roll ads, streaming spots, or a video ad series.
Individual
A banner or display ad for a business audience to promote a product or service, such as a web or app placement.
A banner or display ad for a consumer audience to promote a product or service, such as a web, mobile, or connected device placement.
A digital marketing asset for business audience to promote a product or service, such as a single banner ad, email, or landing page.
An online contest or promotion marketing a good, service, event, or brand, such as a sweepstakes, giveaway, or referral offer.
A single email that communicates directly with an audience, such as a promotional offer, product announcement, or brand update.
A self-contained website supporting a single promotion or campaign, such as a product launch page or contest landing page.
An advertising piece delivered through a mobile site or application, such as an in-app banner, interstitial, or mobile web placement.
A single online newsletter, generally delivered by email, such as a company update or curated roundup.
An online promotion using streaming video, interactive elements, or other user-responsive features, such as an expandable or playable ad.
An online promotion or piece of communication shared through social networking platforms, such as a single post, story, or shared update.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Online Advertising & Marketing, such as a spec ad or campaign concept.
An online promotion centered on a video production, such as a single pre-roll ad or standalone branded video.
Features
Only the animation or motion graphics will be evaluated in the piece. This includes technique, movement, and visual style.
Only the art direction will be evaluated in the piece. This includes visual styling and overall look and feel.
Only the copywriting will be evaluated in the piece. This includes headlines, messaging, and overall tone.
Only the use of emerging technology will be evaluated in the piece. This includes how new tools or techniques are applied.
Only the user experience will be evaluated in the piece. This includes how intuitive and easy to use the piece is for the person interacting with it.
Only the visual design will be evaluated in the piece. This includes color, imagery, typography, and overall style.
Podcasts
Honoring podcasts across many genres, both as single episodes or full series and through individual craft.
*Denotes new category
Individual Episodes
A podcast episode for arts and culture, such as a discussion of visual art, performance, film, or literature.
A podcast episode about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ perspectives.
A brand-produced or sponsored podcast episode, such as a single branded story or advertiser-led episode.
A podcast episode covering business or a business-related topic, such as entrepreneurship, leadership, or industry trends.
A podcast episode for a business audience, such as a discussion of industry trends, tools, or best practices.
A podcast episode raising awareness for a cause, such as public health, civil rights, or environmental issues.
A podcast episode centered on comedy, such as a stand-up set, comedic conversation, or humor-driven story.
A podcast episode carrying a corporation's or business's communications, such as an employee story, leadership update or company news.
A documentary-style podcast episode, such as an investigative or narrative deep dive into a topic, event, or person.
A podcast episode about an educational or informational topic, such as a how-to explainer or deep dive into a subject.
A podcast episode about entertainment, such as film, television, music, or pop culture.
A podcast episode featuring fictional or scripted content, such as a scripted drama, audio play, or narrative fiction piece.
A podcast episode about financial topics, such as investing, personal finance, or market trends.
A podcast episode about fitness, health, or wellness, such as nutrition, mental health, or exercise.
A podcast episode about food, beverage, culinary culture, or the hospitality industry, such as a chef interview or restaurant story.
A podcast episode for a government institution or association, such as a public agency update or association news segment.
A podcast episode about medical or scientific subjects, events, or figures, such as a treatment breakdown or research discussion.
A podcast episode about historical or biographical content, such as a retrospective, profile, or account of past events.
A podcast episode where a host interviews one or more guests, in a structured Q&A or free-flowing conversation.
A podcast episode about legal or compliance topics, such as case law, regulation, or legal industry issues.
A podcast episode about lifestyle content, such as relationships, personal growth, hobbies, or daily living.
A podcast episode about music, musical acts, or musical events, such as an artist interview or album breakdown.
A podcast episode delivering news or current events, such as a daily briefing or breaking news segment.
A podcast episode about a non-profit organization, such as an impact story or mission overview.
A podcast episode about political events, campaigns, or figures, such as an election breakdown or policy discussion.
A podcast episode about professional services or independent contractors, such as consulting, freelancing, or trade work.
A podcast episode about real estate, property, architecture, or the housing market, such as a market update or property feature.
A podcast episode about religious or spiritual subjects, events, or figures, such as a sermon, devotional, or faith discussion.
A podcast episode about a school, college, or university, such as a student story, alumni feature, or admissions iniatiative.
A podcast episode about a technology or science topic, such as a product breakdown, research discussion, or industry trend.
A podcast episode about a sports franchise, figure, or topic, such as a team recap, athlete interview, or game analysis.
A podcast episode focused on travel, tourism, or destination content, such as a city guide, resort feature, or trip-planning discussion.
A podcast episode covering crime and justice, such as a case investigation, court proceeding, or criminal justice issue.
A podcast episode released with a video companion or extension, such as a filmed version of the audio or bonus visual content about any topic.
Series
A podcast series about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ perspectives.
A brand-produced or sponsored podcast series, such as an advertiser-led show or branded storytelling series.
A podcast series about business, business events, or business figures, such as entrepreneurship, leadership, or industry trends.
A podcast series for a business audience, such as a recurring discussion of industry trends or best practices.
A podcast series raising awareness for a cause, such as public health, civil rights, or environmental issues.
A podcast series centered on comedy, comedians, or stand-up, such as a comedic conversation or humor-driven show.
A podcast series carrying a corporation's or business's communications, such as a recurring leadership update or company news show.
A podcast series for a museum, archive, or other cultural institution, such as a collection deep dive or exhibition companion.
A documentary-style podcast series, such as an investigative or narrative deep dive across multiple episodes.
A podcast series about an educational or informational topic, such as a recurring how-to show or a deep-dive series on a subject.
A podcast series covering entertainment or sports, including teams, athletes, film, or gaming.
A podcast series featuring fictional or scripted content, such as a scripted drama, audio play, or serialized fiction.
A podcast series about financial services or fintech, such as banking, investing, or payments.
A podcast series covering fitness, health, or wellness, such as a workout program, mental health discussion, or nutrition deep dive.
A podcast series about food, beverage, culinary culture, or the hospitality industry, such as chef interviews or restaurant stories.
A podcast series about government affairs, issues, or figures, such as policy discussions or civic updates.
A podcast series about medical or scientific subjects, figures, or issues, such as treatment breakdowns or research discussions.
A podcast series about historical or biographical content, such as a retrospective, profile, or account of past events.
A podcast series where a host interviews one or more guests, in a structured Q&A or free-flowing conversation.
A podcast series covering legal or compliance topics, such as regulatory updates, case law, or legal industry trends.
A short, capsule podcast series, separate from a season or standalone program, such as a limited narrative run on one subject.
A podcast series about news or recent events, such as a daily briefing or weekly recap show.
A podcast series about politics, political events, or political figures, such as election coverage or policy analysis.
A podcast series covering professional services or independent contractors, such as consulting, freelancing, or independent practice.
A podcast series about real estate, property, architecture, or the housing market, such as market updates or property features.
A podcast series about a school, college, or university, such as student stories, alumni features, or admissions iniatiatives.
A podcast series covering technology or related subjects, such as product breakdowns, research, or industry trends.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Podcasts, such as a class-produced episode or series.
A podcast series focused on travel, tourism, or destination content, such as a city guide, resort feature, or trip-planning discussion.
A podcast series covering crime and justice, such as case investigations, court proceedings, or criminal justice issues.
A podcast series released with video as a companion or extension, such as a filmed version of the audio or bonus visual content.
Features
Only the performance of the co-hosts will be evaluated in the episode. This includes chemistry, delivery, and how well they work together.
Only the host will be evaluated in the episode. This includes delivery, presence, and how well the host connects with listeners.
Only the original music will be evaluated in the episode. This includes composition, arrangement, and how it's used to support the episode.
Only the sound design will be evaluated in the episode. This includes sound effects, ambient audio, and mixing.
Only the sound editing will be evaluated in the episode. This includes recording, re-recording, and how segments are assembled together.
A single podcast episode marking a special event or promotion, rather than regular series content, such as a holiday special or milestone episode.
Only the storytelling will be evaluated in the episode. This includes narrative structure, pacing, and how the story is told.
Only the writing will be evaluated in the episode. This includes the script, dialogue, and overall structure.
Social Media
Honoring social media work across many industries and formats, both as full pieces or series and individual craft.
*Denotes new category
Social Content Series
A social content series for or about visual or performing arts, museums, or live events, such as a recurring exhibition or performance feature.
A social content series about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A social content series centered on a recurring collaboration with one or more creators, such as a co-hosted show or ongoing takeover.
A social content series centered on instruction, whether instructor-led or self-guided, such as a recurring how-to or tutorial.
A social content series for or about entertainment or sports, such as live events, TV, esports, or athletic figures.
A social content series about environmentally responsible practices or lifestyles, such as zero-waste living or sustainable choices.
A social content series for or about personal style, beauty, or lifestyle topics, such as a recurring styling or beauty feature.
A social content series for or about fitness, mental health, or personal well-being, such as a recurring workout or wellness feature.
A social content series for or about dining, restaurants, or culinary topics, such as a recurring recipe or restaurant feature.
A social content series for a government or association event or program, such as a civic initiative or membership series.
A social content series for or about healthcare, medicine, or the patient experience, such as a recurring health tip or provider feature.
A social content series where a host interviews one or more guests, in a structured Q&A or free-flowing conversation.
A social content series about news or political information, such as a recurring headlines roundup or commentary show.
A social content series for a non-profit organization or program, such as a recurring impact story or mission update.
A social content series about public service or activism, such as voter registration or community organizing.
A social content series for a school, college, university or educational program, such as recurring student profiles, faculty features or campus life content.
A social content series for or about transportation, such as airlines, trains, or auto rentals.
A social content series for or about travel, hospitality, or lodging, such as a recurring destination or hotel feature.
General Social Media
A social media content piece for a senior audience, such as retirement, healthcare, senior living or lifestyle topics for older adults.
A social media content piece for a youth audience, such as trends, entertainment, or topics relevant to younger audiences.
A social media content piece in which an animal is the face or voice of the account, such as a pet influencer or an animal-led brand mascot.
A social media content piece for or about arts, culture, or entertainment, such as film, television, music, or popular culture.
A social media content piece about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A social media content piece that sets a brand apart from its competitors, such as a positioning statement or brand personality moment.
A social media content piece for a business audience, such as industry insights, product updates, or thought leadership.
A social media content piece raising awareness for a cause, such as public health, civil rights, or environmental issues.
A social media content piece centered on comedy or humor, such as a sketch, meme, or comedic take on a trend.
A social media content piece that interacts directly with a brand's or individual's audience, such as a poll, Q&A, or reply to a follower.
A social media content piece for or about personal style, decor, clothing, or accessories, such as an outfit feature or home styling post.
A social media content piece for or about banking, fintech, investments, or financial advice, such as a personal finance tip or product explainer.
A social media content piece for or about fitness, mental health, or personal well-being, such as a workout, wellness tip, or self-care post.
A social media content piece for or about food, drink, recipes, or dining, such as a recipe reel or restaurant feature.
A social media content piece for or about gameplay, gaming reviews, or the gaming industry, such as a playthrough clip or game announcement.
A social media content piece for or about a government or association event, office, or topic, such as a civic update or member announcement.
A social media content piece for or about healthcare, medicine, or medical treatment, such as a health tip, provider feature, or awareness post.
A social media content piece from an industry figure, such as a thought leader, executive, or recognized expert, extending a brand's message to a wider audience.
A social media content piece centered on an interview, such as a short-form Q&A or a clipped conversation.
A social media content piece dedicated to news or political information, such as a headlines roundup or political commentary.
A social media content piece for a non-profit organization or program, such as a donor appeal or impact story.
A social media content piece for a consumer or B2B professional service provider, such as a consulting, accounting, or contracting firm.
A social media content piece promoting the sale or rental of residential or commercial property, such as a listing walkthrough or open house announcement.
A social media content piece for a school or university, such as a student feature, campus life, or alumni engagement.
A social media content piece about science or technology education, advancement, or discovery, such as a research highlight or product explainer.
A social media content piece about sports news, teams, athletes, or events, such as a highlight reel or game recap.
A social media content piece about travel, hospitality, lodging, or tourism, such as a destination feature or hotel showcase.
Social Video
A social video piece about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A social video piece for a business audience to promote a service or product, such as a product demo or client testimonial.
A social video piece centered on instruction or online learning, such as a tutorial or how-to explainer.
A social video piece about environmental topics or sustainability, such as a conservation effort or eco-friendly product feature.
A social video piece from a streamed event or live experience, such as a concert clip or livestream highlight.
A social video piece for or about personal style, beauty, or lifestyle topics, such as a styling reel or beauty tutorial.
A social video piece for or about banking, investing, or financial services, such as a money tip or product explainer.
A social video piece for or about fitness, mental health, or personal well-being, such as a workout clip or wellness tip.
A social video piece for or about food, drink, recipes, or dining, such as a recipe reel or restaurant feature.
A social video piece for a government or association event or topic, such as a civic initiative or public announcement.
A social video piece where a host interviews one or more guests, in a structured Q&A or quick conversational clip.
A social video piece for or about healthcare, medicine, or medical treatment, such as a health tip or provider feature.
A social video piece about news, current events, or political campaigns, such as a news clip or campaign feature.
A social video piece that introduces, reviews, or showcases a product or service, such as a demo, unboxing, or feature reel.
A social video piece about public service or activism, such as voter registration or community organizing.
A social video piece promoting the sale or rental of residential or commercial property, such as a listing walkthrough or open house clip.
A social video piece for a school, college, university or educational program, such as a student story or campus life content.
A social video piece for or about sports, entertainment, esports or live events, such as a highlight reel or event recap.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Social Media, such as a spec campaign or content series.
A social video piece for or about any mode of transportation, such as airlines, trains, or rideshare.
A social video piece about travel destinations, services, or products, such as a destination feature or booking promotion.
Features
Only the art direction or overall aesthetic will be evaluated in the piece. This includes creative direction, color, styling, and visual consistency.
Only the shopping or purchase experience will be evaluated in the piece. This includes how easily someone can go from discovery to checkout.
Only how the piece grows and engages a community will be evaluated. This includes audience interaction, response, and participation.
Only the partnership between the brand and creator will be evaluated in the piece. This includes how naturally the collaboration comes across.
Only the overall social presence will be evaluated. This includes consistency, voice, and how the account stands out across platforms.
Only how the account features an event or live stream will be evaluated. This includes coverage, engagement, and real-time interaction.
Only how the piece runs a contest, promotion, or special offer will be evaluated. This includes clarity, creativity, and audience participation.
Only the timeliness of the response will be evaluated. This includes how quickly and appropriately the narrative was adjusted.
Only the use of AI will be evaluated in the piece. This includes how it's applied within or around the content.
Only the use of new or emerging technology will be evaluated in the piece. This includes how new tools or techniques are applied.
Only the photography and graphics will be evaluated in the piece. This includes composition, styling, and visual quality.
Only the use of the Stories format will be evaluated in the piece. This includes pacing, visual design, and how the format is used.
Social Campaigns
A social media campaign for or about arts, culture, or design, such as an exhibition push or cultural event rollout.
A social media campaign for automobiles or transportation, such as a vehicle launch or transportation service promotion.
A social media campaign for a business audience, such as a recurring push promoting software, equipment, or services.
A social media campaign about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A social media campaign for a single brand's full range of products, services, or identity, such as a brand-wide awareness push.
A brand's social media account, entered as a whole for its overall presence, such as its ongoing feed, voice, and engagement.
A social media campaign about a cause, public service effort, or activism, such as an awareness drive or advocacy push.
A social media campaign about environmental topics or sustainability, such as a conservation initiative or eco-friendly product launch.
A social media campaign for or about personal style, beauty, or lifestyle topics, such as a fashion launch or beauty product rollout.
A social media campaign for or about banking, investing, or financial services, such as a product launch, asset management or financial investment.
A social media campaign for or about fitness, mental health, or personal well-being, such as a wellness challenge or health awareness push.
A social media campaign for or about food, beverage, or dining, such as a menu launch or product rollout.
A social media campaign for a government or association event or program, such as a civic initiative or membership drive.
A social media campaign for in-app shopping, live shopping events, or shoppable content.
A social media campaign for or about healthcare, medicine, or medical treatment, such as a provider service or health awareness effort.
A social media campaign for a non-profit organization or program, such as a donor appeal or awareness push.
A social media campaign promoting the sale or rental of residential or commercial property, such as a listing showcase or open house push.
A social media campaign for a school, college, university or education program, such as admissions and campus life.
A social media campaign about sports, entertainment, or live events, such as a game-day promotion, merch or esports event rollout.
A social media campaign about travel destinations, services, or products, such as a promotion for a destination or booking an accomodation.
A social media campaign for a youth audience, such as trends, entertainment, or products relevant to younger audiences.
Websites
Honoring websites across many industries and purposes, both as full sites and through individual craft.
*Denotes new category
General
A site for arts and entertainment, such as concerts, film, television, theater, or the fine arts.
A site for an industry association, trade group, or special interest organization, such as a membership hub or resource portal.
A site for automobiles, auto parts, reviews, or industry news, such as a manufacturer, dealership, or enthusiast site.
A site for banking or payment services, such as online transactions, saving, lending, or financial advice.
A site for beauty and cosmetic products, such as hair, makeup, or skincare.
A site that supports or promotes belonging, representation, and inclusion, such as accessibility features, multicultural content, or inclusive design.
A site for biotechnology research, application, or industry discussion, such as a research firm or product platform.
A site that serves as a blog covering professional or business-related topics, such as workplace advice, industry commentary, or career development.
A site that serves as a blog covering cultural topics, such as art, film, music, or societal trends.
A site for a broadcaster, such as television, webcasts, podcasts, or other distributed audio and video.
A site for a business audience, such as a company offering software, equipment, or services to other businesses.
A site raising awareness for a cause or event, such as a public health campaign, environmental initiative, or community fundraiser.
A site connecting people around a shared interest, opinion, or identity, such as a forum, membership community, or fan hub.
A site about information technology news, products, or services, such as a software company or IT resource hub.
A site for a contractor, builder, or developer working on residential, commercial, or public projects, such as a portfolio or services site.
A site for packaged food or beverage products, such as snacks, drinks, or recipes.
A site that presents the identity of a corporation or brand, such as an about-us hub, brand story, or company overview.
A site serving as a hub for a corporation, organization, or business professional, such as a company home or executive presence.
A site for a museum, zoo, theatre, aquarium, or other cultural institution, such as a visitor hub or exhibition site.
A site for an educational purpose, whether teaching a skill or concept, or supporting the operations of a school, college, or university.
A site for job postings, career services, recruiting, or career advice, such as a job board or careers hub.
A site about family life, child care, pregnancy, or parenting, such as an advice hub or parenting resource site.
A site for clothing, design, or fashion trends, such as a fashion label or style publication.
A site covering financial topics, such as stock trading, retirement, loans, or credit.
A site for physical fitness news, services, or products, such as a gym, training program, or fitness brand.
A site promoting cooking, food, beverages, recipes, or dining, such as a recipe hub or restaurant site.
A site about government affairs at the federal, state, or local level, such as an agency portal or public service hub.
A site covering physical or mental health and personal well-being, such as medical information, fitness, or emotional wellness resources.
A site promoting travel accommodations and reservations, such as a hotel, resort, or vacation rental booking service.
A site promoting insurance for home, auto, life, business, or other coverage, such as a provider or comparison site.
A site for a law firm, attorney, legal aid organization, or legal information source, such as a practice site or legal resource hub.
A site for personal interests, such as gardening, home improvement, or cooking.
A site marketing a specific event, such as a concert, festival, or seminar.
A site for a business or consumer magazine, whether print-affiliated or published only online.
A site for promoting products and services, or for customer-focused marketing, such as a product hub or campaign site.
A site for medical or pharmaceutical products or services, such as a drug information resource, medical device company, or healthcare provider.
A site for distributing current events and up-to-date information, such as a news outlet, blog, or aggregator.
A site for a non-profit organization, such as a mission overview, donor appeal, or volunteer sign-up hub.
A site that promotes, distributes, or showcases a podcast, such as an episode hub or show landing page.
A site for a political campaign, candidate, or platform, such as a campaign hub or issue site.
A site for a consultant, financial advisor, accountant, or other professional service provider, such as a practice or services site.
A site for the production or distribution of printed or electronic publications, such as a publishing house or digital magazine distributor.
A site for the sale or rental of residential or commercial property, such as a brokerage, listing service, or property management company.
A site for a church, temple, religious organization, or online faith community, such as a congregation hub or ministry site.
A site promoting Software as a Service, including reviews, sales, or marketing.
A site for a school, college, university, or continuing education program, such as admissions, gifts, alumni networking, or campus site.
A site for science or technology, its study, or its application, such as a research institute, lab, or science education resource.
A self-promotional site, such as an agency, firm, or creative professional's portfolio or showcase of their own work.
A site for online shopping, retail, or product support, such as an e-commerce store or product catalog.
A site promoting or raising awareness of a social issue, such as public health, civil rights, or environmental advocacy.
A site about sports news, teams, scores, or events, such as a league, team, or sports media site.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Websites, such as a spec site or design concept.
A site promoting sustainability programs or services, such as a recycling initiative, clean energy program, or conservation effort.
A site promoting any mode of transportation, such as airlines, trains, rideshare, or shipping and logistics.
A site promoting travel destinations, activities, or attractions, such as a tourism board or destination site.
A website for a web-based application or service, such as a productivity tool, online service, or cloud-based platform's dedicated site.
Features
Only how well the site performs within AI-powered search or answer engines will be evaluated. This includes visibility, accuracy, and how the site's content is surfaced.
Only the animation or motion graphics will be evaluated on the site. This includes technique, movement, and visual style.
Only the website's homepage will be evaluated. This includes purpose, hierarchy, layout, design and functionality.
Only the use of conversational AI will be evaluated on the site. This includes a chatbot, AI assistant, or other conversational interface.
Only the shopping or checkout experience will be evaluated on the site. This includes how easily someone can browse, select, and complete a purchase.
Only the copywriting will be evaluated on the site. This includes headlines, messaging, and overall tone.
Only the design of the interior pages will be evaluated, apart from the homepage. This includes layout, navigation, and visual consistency across pages.
Only the navigational elements will be evaluated on the site. This includes menus, information architecture, and how easily someone can find their way around.
Only the photography or imagery will be evaluated on the site. This includes composition, quality, and how images are used throughout.
Only how the site is structured and navigated will be evaluated. This includes information architecture and overall ease of use.
Only the use of new or emerging technology will be evaluated on the site. This includes how new tools or techniques are applied.
Only the user experience will be evaluated on the site. This includes how intuitive, easy to navigate, and functional the site is.
Only the user interface will be evaluated on the site. This includes layout, visual hierarchy, and how elements are organized on the page.
Only the video or moving image content will be evaluated on the site. This includes how it's used and produced.
Only the overall visual style will be evaluated on the site. This includes color, imagery, typography, and overall design.
Only the redesigned portions of the site will be evaluated, alongside the previous version submitted for reference.
Writing
Honoring writing across many industries and forms, both as single pieces and ongoing series.
*Denotes new category
General
A website for a web-based application or service, such as a productivity tool, online service, or cloud-based platform's dedicated site.
A single post from an ongoing digital publication or channel, such as a company blog entry or editorial post.
A written piece for a business audience, such as a whitepaper, case study, or industry report.
A written piece offering in-depth analysis of a specific subject or outcome, such as a research breakdown or results-driven case study.
An article or feature in a newspaper, magazine, or website, such as an opinion column or editorial.
A written piece or full publication accompanying an event, such as a program, guide, or commemorative booklet.
A main or feature-length article for a publication, such as a cover story or long-form feature.
A written piece intended to distribute news or information to the media, such as a product announcement, event recap, or company milestone.
An article or written piece centered entirely on one subject or institution, such as a founder spotlight, company history, or tribute piece.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Writing, such as an article, essay, or spec piece.
A written piece that conveys detailed information about a highly specialized topic or product, such as a technical manual, product specification, or how-to guide.
A written piece appearing primarily on a website or digital platform, such as landing page copy, product descriptions, or blog posts.
An in-depth, research-based written document presenting information, analysis, and a perspective on a topic, such as an industry report or position paper.
Series
A series of written entries from one author or organization, such as a themed blog or an ongoing personal journal.
A series of written work for a business audience, such as a set of whitepapers, case studies, or industry reports.
A related series of articles or features in a newspaper, magazine, or website, such as a recurring column or multi-part editorial run.
A related series of main or feature-length articles, such as a multi-part cover story or a recurring long-form franchise.
A related or recurring series of written newsletters or emails, such as an ongoing editorial newsletter.
A series of written work conveying detailed information about a highly specialized topic or product, such as a multi-part technical guide or an ongoing documentation series.
A series of original written work or copy appearing primarily on a website or digital platform, such as an ongoing set of landing pages or blog posts.
Branded Content
Honoring branded content across many industries and formats, both as full pieces and through individual craft.
*Denotes new category
General
A branded content piece promoting products or services for a senior audience, such as retirement planning, healthcare, senior living or mobility products.
A branded content piece promoting products or services for a youth audience, such as toys, games, or products for children and teens.
A branded content piece for or about automobiles, auto parts, performance, or car culture, such as a vehicle showcase, car show or driving feature.
A branded content piece about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A branded content piece promoting products or services for other businesses, such as software, equipment, or office supplies.
A branded content piece supporting or raising awareness for a cause, rather than a product or service, such as a public health or advocacy piece.
A branded content piece for or about a museum, archive, theater, or other cultural institution, such as an exhibition or collection feature.
A branded content piece delivered directly to an individual or household, such as personalized mail or targeted messaging.
A branded content piece about sustainability, climate, or environmental issues, such as a conservation story or eco-product feature.
A branded content piece for or about fashion, beauty, home, or general lifestyle topics, such as a styling guide or home decor feature.
A branded content piece for financial services or fintech, such as banking, investing, or payments.
A branded content piece covering personal health topics, such as nutrition, fitness, or mental well-being.
A branded content piece for food and drink, such as recipes, chef profiles, or culinary history.
A branded content piece on any topic distributed through a game or app, such as an in-game placement or branded app experience.
A branded content piece for medicine, hospitals, or pharmaceutical treatment, such as a patient education or provider feature.
A branded content piece on any topic distributed through a newsletter, such as a recurring email feature or sponsored newsletter segment.
A branded content piece centered on a promotion, contest, sweepstakes, or giveaway, such as an entry-driven campaign piece.
A branded content piece on any topic distributed through social media, such as a sponsored post, story, creator collaboration or platform-native video.
A branded content piece that trains or onboards employees, partners, or customers, such as a tutorial, guide, or onboarding series.
A branded content piece for travel destinations, activities, accommodations, or transportation, such as a destination or hospitality feature.
A branded content piece on any topic delivered as a white paper report or guide, such as an industry research summary or how-to resource.
Campaign
A branded content campaign promoting products or services for a senior audience, such as retirement planning, healthcare, senior living or mobility products.
A branded content campaign about products or services for a youth audience, such as toys, games, or products for children and teens.
A branded content campaign for or about automobiles, auto parts, performance, or car culture, such as a vehicle showcase or driving series.
A branded content campaign about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A branded content campaign promoting products or services for other businesses, such as software, equipment or consulting.
A branded content campaign promoting consumer products or services, such as packaged goods, electronics, or retail.
A branded content campaign for a brand's internal or external corporate messaging, such as leadership updates or company news.
A branded content campaign for or about fashion, beauty, home, or general lifestyle topics, such as a styling or home decor series.
A branded content campaign for financial services or fintech, such as banking, investing, or payments.
A branded content campaign covering personal health topics, such as nutrition, fitness, or mental well-being.
A branded content campaign for food and drink, such as recipes, chef profiles, or culinary history.
A branded content campaign for medicine, hospitals, or pharmaceutical treatment, such as a patient education or provider series.
A branded content campaign for a non-profit organization, such as its mission, programs, or community impact.
A branded content campaign promoting a product or service, such as consumer goods, electronics, or consulting services.
A branded content campaign about civic participation, policy, or social activism, such as a voter education or advocacy series.
A branded content campaign for transportation, such as airlines, trains, trucking, or car-sharing.
A branded content campaign for travel destinations, activities, accommodations, or transportation, such as a destination or hospitality series.
Features
Only how AI tools were used will be evaluated in the piece. This includes their role in the creative production process and generative visual or audio elements
Only the animation or motion graphics will be evaluated in the piece. This includes technique, movement, and visual style.
Only the art direction will be evaluated in the piece. This includes visual styling and overall look and feel.
Only the copywriting will be evaluated in the piece. This includes headlines, messaging, and overall tone.
Only how data is presented will be evaluated in the piece. This includes charts, infographics, or other visual approaches to displaying information.
Only the use of emerging technology will be evaluated in the piece. This includes how new tools or techniques are applied.
Only the user experience will be evaluated in the piece. This includes how intuitive and easy to use the piece is.
Only the video or moving image content will be evaluated in the piece. This includes how it's used and produced.
Only the visual design will be evaluated in the piece. This includes color, imagery, typography, and overall style.
Branded Entertainment
Honoring entertainment built around a brand across many genres, both as full productions and through individual craft.
*Denotes new category
General
A branded entertainment piece promoting products or services for other businesses, not individual consumers.
A branded entertainment piece with themes of belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A branded entertainment piece for or about a brand's civic or social responsibility efforts, such as sustainability, community investment, or ethical practices.
A documentary-style branded entertainment piece following real people, places, or events, such as an observational or narrative documentary.
A branded entertainment piece about climate, sustainability, or environmental issues, such as a conservation-themed story.
A branded entertainment piece centered on a live event or live-streamed experience, such as a concert, conference, or product launch.
A branded entertainment piece for banking, investing, or other financial services, such as branch activation or an interactive app demo.
A branded entertainment piece for or about food, drink, or culinary culture, such as a cooking feature or restaurant story.
Government & Municipal
A branded entertainment piece for medicine, hospitals, clinics, or medical treatment, such as a patient journey or provider story.
A branded entertainment piece that teaches or explains a topic, skill, or process, such as a how-to or DIY feature.
A branded entertainment piece structured as a host-guest conversation, such as a founder interview or celebrity sit-down.
A branded entertainment piece about a societal cause or a non-profit's work, such as an awareness story or mission feature.
A branded entertainment piece for a school, college, or university, such as a campus story, alumni success or student-centered feature.
A branded entertainment piece about scientific research, discovery, or technology, such as an innovation or discovery feature.
A branded entertainment piece on any topic created for distribution on social media, such as a platform-native video or sponsored post series.
A branded entertainment piece about athletes, teams, film, music, or the broader world of sports and entertainment.
A branded entertainment piece for travel, leisure, or tourism destinations, such as a travel feature or destination story.
Campaign
A branded entertainment campaign or series featuring a collaboration with another brand, influencer, or creator, such as a co-produced show.
A branded entertainment campaign or series promoting a single product, service, or brand identity story.
A branded entertainment campaign or series promoting products or services for other businesses, not individual consumers.
A branded entertainment campaign or series promoting products or services for individual consumers, not other businesses.
A branded entertainment campaign or series about a social cause or awareness effort, such as a movement or campaign for change.
A branded entertainment campaign or series centered on comedy or humor, weaving a product or service into the storyline.
A documentary-style branded entertainment campaign or series following real people, places, or events, such as an observational or narrative docuseries.
A branded entertainment campaign or series about climate, sustainability, or environmental issues, such as a conservation-themed show.
A branded entertainment campaign or series promoting banking, investing, or other financial services.
A branded entertainment campaign or series centered on fitness, health, or wellness topics, such as a workout program, mental health journey, or nutrition series.
A branded entertainment campaign or series for food, drink, or culinary culture, such as a cooking show or restaurant features.
A branded entertainment campaign or series about the work or story of a government or municipal organization, such as a public initiative or civic program.
A branded entertainment campaign or series for medicine, hospitals, clinics or medical treatment, such as patient journeys or provider stories.
A recurring branded entertainment campaign or series where a host interviews guests, episode after episode.
A branded entertainment campaign or series for or about a non-profit organization's mission or work, such as its programs, impact, or community outreach.
A branded entertainment campaign or series for a school, college, or university, such as campus stories, alumni success features or a student-centered show.
A branded entertainment campaign or series about scientific research, discovery, or technology, such as an innovation or discovery show.
A branded entertainment campaign or series promoting shopping, stores, or online retail, such as a behind the scenes documentary or designer feature.
A branded entertainment campaign or series about athletes, teams, esports or the world of sports, such as a team documentary or athlete profile show.
A branded entertainment campaign or series for or about transportation, such as airlines, trains, trucking, or car-sharing.
A branded entertainment campaign or series for or about travel, leisure, or tourism destinations, such as a travel show or destination story.
Features
Only the storytelling will be evaluated in the piece, apart from production or technical execution. This includes narrative structure and how it conveys the brand's message.
Only the directing will be evaluated in the piece. This includes pacing, performance guidance, and overall directorial choices.
Only the editing will be evaluated in the piece. This includes pacing, cuts, and overall structure.
Only the use of new or emerging technology will be evaluated in the piece. This includes tools such as AI or generative visual and audio.
Only the videography and cinematography will be evaluated in the piece. This includes camera work, movement, lighting and visual composition.
Branded Experiences
Honoring brand-sponsored live and hybrid experiences across many industries, both as full activations and individual craft.
*Denotes new category
General
An immersive, brand-sponsored experience spanning multiple formats or touchpoints at once, such as a mix of physical, digital, and live elements.
A brand-sponsored live or hybrid experience for customers or members, such as a loyalty appreciation event or member-only gathering.
A brand-sponsored live or hybrid experience for a loyalty program, such as a rewards celebration or member milestone event.
A brand-sponsored experience at an outdoor event or festival, such as a music festival, fair, or seasonal celebration.
A brand-sponsored live or hybrid experience for a product or service launch, such as a pop-up reveal or launch party.
A brand-sponored live, digital, or hybrid experience positioned as a distinct special occasion, such as an anniversary, milestone, or celebration.
A brand-sponsored live or hybrid experience for a sponsorship or partnership, such as a co-branded event or sponsored activation.
A brand-sponsored experience within a sports or entertainment venue, such as a stadium concourse activation or arena fan zone.
A branded experience within a trade show or conference, such as a booth experience or attendee lounge.
Campaign
A branded campaign or series of related experiential activations or promotions, such as a multi-city tour or recurring pop-up.
A branded campaign or series of activations for the launch of a new product, such as a countdown series or multi-stop rollout.
A branded campaign or series of experiential activations for a store or shopping experience, such as an in-store activation or e-commerce launch series.
A branded campaign or series of experiential activations executed as part of a sponsorship, such as a sports partnership or event sponsorship.
A branded campaign or series for a sports venue, stadium, or arena, such as fan engagement, hospitality, or activation programs.
Features
Only the art direction will be evaluated in the piece. This includes visual styling and overall look and feel.
Only the interaction between the brands will be evaluated in the piece. This includes how naturally the collaboration comes across and overall execution.
Only the use of new or emerging technology will be evaluated in the piece. This includes how new tools or techniques are applied.
Corporate Communications
Honoring how organizations communicate, from annual reports and internal or external materials to the craft behind them.
*Denotes new category
Design Features
Only the digital experience of the annual report will be evaluated, such as its interactivity, navigation, and how it performs as a web-based report.
Only the brand's voice will be evaluated in the piece, independent of visual design. This includes tone, word choice, and consistency.
Only the copywriting will be evaluated in the piece. This includes headlines, messaging, and overall tone.
Only the cover design will be evaluated in the piece. This includes layout, imagery, color, and typography.
Only how data is presented will be evaluated in the piece. This includes creative approach, charts, infographics, or other visuals to display information.
Only the layout will be evaluated in the piece. This includes how text, images, and white space are arranged on the page.
Only the overall design will be evaluated in the piece. This includes layout, color, typography, and composition working together.
Only the photography will be evaluated in the piece. This includes composition, lighting, and how images support the piece.
Only the narrative approach used to convey a brand's story or image is evaluated here. This includes structure of the story, creative approach and overall execution.
Only the typography will be evaluated in the piece. This includes type selection, hierarchy, and pairing.
Annual Report
An annual report covering the year's activities for an arts or entertainment organization, such as a theater, museum, or performing arts company.
An annual report covering the year's belonging or inclusion activities and programs, such as employee resource groups, or accessibility initiatives.
An annual report covering the year's activities for a charitable or direct-aid organization, such as a relief fund, food bank, or disaster response charity.
An annual report covering the year's activities for a corporation or business, such as financial results, leadership updates, or milestones.
An annual report covering the year's activities for a cultural institution, such as a museum, library, or performing arts center.
An annual report covering the year's activities for an educational institution, such as a school, college, or university.
An annual report covering the year's environmental or sustainability program activities, such as conservation efforts, emissions reduction, or community initiatives.
An annual report covering the year's activities for a fashion, beauty, or retail business, such as a brand or retailer's yearly review.
An annual report covering the year's activities for a bank or financial services company, such as lending, investment, or wealth management services.
An annual report covering the year's activities for a government or municipal body, such as a city, county, state or federal agency.
An annual report covering the year's activities for a legal or compliance firm, such as a law firm or regulatory consultancy.
An annual report covering the year's activities for a medical facility or organization, such as a hospital, clinic, or health system.
An annual report covering the year's activities for a non-profit organization, such as its programs, impact, or fundraising results.
An annual report covering the year's activities for a real estate company, such as a developer, brokerage, or property management firm.
An annual report covering the year's activities for a science or technology company, such as a research lab, biotech firm, or software company.
An annual report covering the year's activities for a transportation company, such as an airline, shipping company, or transit authority.
An annual report covering the year's activities for a travel or tourism organization, such as a tourism board, resort or hospitality company.
Employee & Internal Communications
An app or internal website for a company to communicate directly with employees, such as an HR portal or training app.
A publication informing employees about their benefits, such as health insurance, retirement plans, or perks.
A blog for a company to communicate directly with employees, such as leadership updates or team news.
An internal collaboration technology piece or initative for employee communications, such as an intranet or workplace platform.
A publication sharing corporate messaging or promotions with employees, such as a company announcement or internal editorial.
An email or text message initiative for a company to communicate directly with employees, such as a company-wide announcement or policy update.
An employee program that drives engagement, satisfaction, or collaboration, such as a wellness challenge, recognition program, or team-building initiative.
A communications initiative to attract, recruit, or retain talent by communicating what it's like to work at an organization, such as an employer brand or culture campaign.
A magazine for a company to communicate directly with employees, such as a quarterly publication with company news, employee stories, and customer success features.
A newsletter for a company to communicate directly with employees, such as a weekly digest or monthly recap.
External Communications
An external content distribution on any topic in blog or newsletter format that shares information or a narrative, such as a company blog or subscriber newsletter.
A social media account representing a brand's or company's image, such as its ongoing feed on Instagram, LinkedIn, or X.
A website representing a brand's or company's image, such as an about-us hub, brand story, or corporate homepage.
A communciations piece sharing information and updates with investors and shareholders, such as an earnings update or shareholder letter.
A presentation, in any format, made to attract new business, partnerships, or investors, such as a sales or investor pitch deck.
A single presentation that tells a clear narrative, such as a corporate story deck or capabilities presentation.
A communications piece intended for the press to cover in their outlets, such as a product announcement or company milestone.
An external communications piece announcing or promoting a sponsorship or brand partnership, such as a co-branded announcement or launch.
Corporate Identity
Honoring the visual and verbal identity of a brand, both as a full system and through individual craft.
*Denotes new category
Design Features
Only the brand's voice will be evaluated in the piece, independent of visual design. This includes tone, word choice, and consistency.
Only the overall design will be evaluated in the piece. This includes layout, color, typography, and composition working together.
Only the narrative approach used to convey a brand's story or image is evaluated here. This include narrative structure, tone and execution.
Only the typography will be evaluated in the piece. This includes type selection, hierarchy, and pairing.
Only the photography will be evaluated in the piece. This includes composition, lighting, and how images support the piece.
Only the clarity and usability of the brand's digital or corporate channels will be evaluated. This includes ease of navigation and how clearly information is presented.
General
The redesign or refresh of a company or product's identity, such as a new logo, color palette, and/or brand voice.
A refresh or redesign of a company or product's website, such as a new layout, navigation, or visual identity.
A logo for a corporation or business, entered as a single mark.
A logo for a museum, archive, library, or other cultural institution.
A logo for a school, college, university, or other educational institution.
A logo for a bank, financial services firm, or fintech company.
A logo for a food or beverage brand or product.
A logo for a government agency, municipality, or public sector organization.
A logo for a law firm or legal services provider.
A logo for a medical practice, hospital, or healthcare organization.
A logo for a non-profit or cause-driven organization.
A logo for a technology company or SaaS platform.
A redesign or refresh of a product's existing packaging, such as a new label, box, or container design.
A printed piece or set of collateral supporting a brand's identity, such as a brochure, sales sheet, or signage.
A redesign or refresh of a brand's social media presence, such as a new profile look, content strategy, or platform expansion.
Campaign
A document outlining a brand's complete guidelines system, such as a brand book or style guide covering logo use, color, type, and voice.
A campaign rollout of a new or refreshed identity, shown through the campaign that introduced it, such as a rebrand launch.
A campaign for a brand's style guide or full identity system from a redesign, entered across its applications, such as logo, color, type, and collateral.
Public Relations
Honoring public relations work across many industries, both as full campaigns and single pieces of communication.
*Denotes new category
General
A PR promotion or release for an arts or entertainment brand, launch, or event, such as a film release or exhibition.
A PR promotion or release about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A PR piece supporting a brand's narrative, values, or purpose, rather than a specific launch or campaign, such as a brand story or founder profile.
A PR promotion or release about a social cause or organization, such as a public health initiative or advocacy group.
A PR piece supporting a strategic partnership, such as a co-branded initiative or joint venture.
A PR initiative addressing a major event that threatens an organization's or individual's reputation, such as a crisis statement or response plan.
A PR release about sustainability, climate, or environmental issues, such as a conservation effort or eco-initiative.
A PR promotion or release for a fashion, beauty, or retail brand, launch, or event, such as a collection debut or store opening.
A PR promotion or release for a dining, culinary, food, or beverage brand, launch, or event, such as a restaurant opening or product launch.
A PR promotion or release for a government or municipal entity or initiative, such as a public safety program or civic announcement.
A PR promotion or release for a fitness, health, or wellness brand, launch, or event, such as a wellness product or health initiative.
A PR piece supporting an influencer partnership that promotes an organization's or individual's image, such as a sponsored collaboration.
A PR-arranged interview or press conference where a spokesperson addresses media questions directly, such as a media briefing or press event.
A PR piece supporting a live, digital, or hybrid event, such as an activation, conference, or launch event.
A PR initiative aimed at influencing government decisions or policy, such as a legislative campaign or regulatory advocacy effort.
A PR promotion or release for a hospital, medical provider, pharmaceutical brand, or treatment, such as a drug launch or health system announcement.
A PR initiative managing the narrative between an organization and the public, such as during a policy debate or major organizational decision.
A PR initiative adjusted and deployed in the moment in response to a fast-moving situation, such as breaking news or an unfolding crisis.
A PR initiative shaping stakeholder perceptions and public conversation about an organization, such as a reputation-building or perception-management effort.
A PR promotion or release for a sports team, franchise, venue, athlete, or league, such as a season push or athlete announcement.
A PR partnership with talent or celebrities that reinforces a brand's image, such as a celebrity endorsement or ambassador deal.
A PR promotionn or release for a technology company, software platform, or SaaS product, such as a product launch or company announcement.
A PR promotion or release for a travel or tourism brand, destination, or event, such as a destination launch or tourism campaign.
Campaign
A PR campaign for an arts or entertainment brand, launch, or event, such as a film release or exhibition.
A PR campaign about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A PR campaign about a social cause or awareness effort, such as a public health initiative or civil rights movement.
A PR campaign for a series of strategic partnerships, such as a co-branded initiative or joint venture rollout.
A PR campaign equipping employees to represent and share their organization's brand or message, such as an employee ambassador or advocacy program.
A PR campaign for a fashion or beauty brand, launch, or event, such as a collection debut or product reveal.
A PR campaign for a dining, culinary, food, or beverage brand, launch, or event, such as a restaurant opening or product launch.
A PR campaign for a government or municipal entity or initiative, such as a public safety program or civic announcement.
A PR campaign for a fitness, health, or wellness brand, launch, or event, such as a wellness product or health initiative.
A PR campaign for influencer partnerships that promote an organization's or individual's image, such as a sponsored collaboration or ambassador program.
A PR campaign of interviews or press conferences, such as a media tour or product announcement event.
A PR campaign supporting a series of live, digital, or hybrid events, such as a conference or activation series.
A PR campaign for a hospital, medical provider, pharmaceutical brand, or treatment, such as a drug launch or health system push.
A PR campaign that introduces or promotes a company's image or product, such as a brand launch or product reveal.
A PR campaign for a sports team, franchise, venue, athlete, or league, such as a season push or athlete announcement.
A PR campaign for a travel or tourism brand, destination, or event, such as a destination launch or tourism push.
Immersive & Experiential
Honoring immersive and experiential work across many industries, both as full experiences and individual craft.
*Denotes new category
Campaign
A connected series of experiences involving a brand, product, service, or program, such as a multi-stop tour or recurring activation.
A series of live or multichannel experiences that immerse people in a brand, idea, or world, such as an ongoing installation or event series.
General
An experience using augmented reality, blending real and virtual elements in real time, such as an AR filter, overlay, or interactive experience.
A trade show, product demo, partner event, or other immersive experience for a business audience.
A live or immersive experience with themes of belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
A pop-up, in-store activation, live event, or other immersive experiences for a consumer audience.
A live or immersive experience about a cause, movement, or social issue, such as an awareness activation or advocacy event.
A live or immersive experience about environmental impact, climate, or sustainable practices, such as a conservation-themed installation.
An immersive or interactive experience centered on gameplay, competition, or game mechanics, such as a branded game or interactive challenge.
A live or immersive experience for public services, civic initiatives, or government agencies, such as a civic engagement activation.
An interactive or immersive showcase of a brand's identity, story, or values, apart from a specific launch, such as a brand world or flagship experience.
A live, in-person expression of a brand's identity, products, or services, such as an experiential showcase or brand activation.
A live or immersive experience for healthcare providers, hospital systems, pharmaceutical brands, or wellness services, such as a patient or provider activation.
An experience unfolding across two or more channels, such as mobile, web, in-person, and social, working as one.
An interactive experience powered by the Metaverse, virtual reality, or 360-degree video, such as a VR world or immersive walkthrough.
An immersive experience for a non-profit's mission, cause, or community impact, such as an awareness activation or donor experience.
A short-term, in-person retail activation tied to a new product or merchandise drop, such as a pop-up shop or limited installation.
An in-store, pop-up, or other immersive experience tied to shopping or a retail environment.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Immersive & Experiential, such as an AR, VR, or activation concept.
A booth, activation, or other live presence for a trade show floor, such as an exhibit or interactive display.
A conference program delivered entirely online or as a mix of in-person and remote sessions, such as a fully virtual summit or a hybrid conference.
A one-on-one interview or multi-person panel discussion, streamed live or hosted virtually, such as a virtual fireside chat or panel.
A concert, festival, ceremony, or other large-scale event streamed in full or in part, such as a virtual or hybrid live event.
An educational or onboarding session delivered live to a remote group, such as a new-hire orientation or live skills workshop.
Features
Only the art direction will be evaluated in the experience. This includes visual styling and overall look and feel.
Only the overall visual aesthetic will be evaluated in the experience. This includes color, styling, and design consistency.
Only the performance of the host or speaker will be evaluated in the experience. This includes delivery, presence, and audience connection.
Only the use of immersive technology will be evaluated in the game. This includes tools such as VR, AR, or motion tracking.
Only an individual's performance will be evaluated in the experience. This includes on-camera or on-stage delivery and presence.
Only how a brand or partner is integrated will be evaluated in the experience. This includes sponsorship placement or activation design.
Only the use of new or emerging technology will be evaluated in the experience. This includes how new tools or techniques are applied.
Out-of-Home & Environmental
Honoring work that lives in the physical world, both as full campaigns and through individual craft.
*Denotes new category
Out-of-Home & Environmental
A billboard placement, whether digital, static, or otherwise, such as a highway board or digital display.
An out-of-home placement for products or services for a business audience, such as a trade or industry-targeted board.
An out-of-home placement for products or services for a consumer audience, such as a product launch or brand collab.
An out-of-home placement using projected imagery, whether still or in motion, such as a building projection or projected display.
A public art installation located outside a traditional gallery or museum space, such as a mural, sculpture, or street installation.
Campaign
A series of related out-of-home placements, such as billboards, transit ads, or installations, under one campaign.
Features
Only the art direction will be evaluated in the piece. This includes visual styling and overall look and feel.
Only the copywriting will be evaluated in the piece. This includes headlines, messaging, and overall tone.
Only the animation will be evaluated in the piece. This includes technique and movement.
Only the graphic design elements will be evaluated in the piece. This includes layout, imagery, and visual style.
AI Apps & Platforms
Honoring apps and platforms built around artificial intelligence, from consumer and business tools to the craft behind them.
*Denotes new category
General
A customer-facing product or experience powered by an AI agent or autonomous system, such as a customer service chatbot or automated support tool.
An AI agent or tool supporting internal teams, employees, or business operations, such as a workflow assistant or internal automation tool.
An app or tool that uses AI to provide a specific utility or function for consumers, such as a budgeting tool, scheduling assistant, or recommendation engine.
An app or platform using AI to deliver personalized content, product, or service recommendations, such as a recommendation engine or personalization layer.
A B2B or enterprise product centered on AI as its core function, such as an analytics platform or enterprise automation tool.
A consumer-facing app or platform centered on AI as its core function, such as an AI assistant, generator, or companion app.
An app or platform centered on voice interaction or conversational AI, such as a voice assistant or chat-based tool.
Features
Only the interface design will be evaluated in the piece. This includes layout, interaction flow, and intuitive usability.
Only how conversational AI is integrated will be evaluated in the piece. This includes a chatbot, voice assistant, or similar interface.
Only the use of predictive AI or analytics will be evaluated in the piece. This includes how data is used to anticipate or inform outcomes.
Only how the AI application handles responsibility and ethics will be evaluated. This includes transparency, fairness, and privacy in its design and language.
Creative Innovation
Honoring creative work that pushes into new territory, both as full concepts and through individual technical craft.
*Denotes new category
General
A piece that uses artificial intelligence tools to generate design elements, such as AI-assisted layouts, imagery, or copy variations.
A piece that presents data through a new or visually inventive format, such as an interactive chart, motion graphic, or unconventional infographic.
A piece that uses data to shape or inform a creative concept or narrative, such as a data-driven story angle or insight-led campaign concept.
A content strategy using generative AI to create, optimize, or scale content production, such as an AI-assisted content pipeline.
A creative piece centered on an interactive, branching, or nonlinear narrative structure, such as a choose-your-path story or interactive film.
A creative piece that innovates with sound, motion, or spatial design for a multisensory experience, such as an immersive audio-visual installation.
Open exclusively to current undergraduate or graduate students, for coursework, class projects, or independent work in Creative Innovation, such as an experimental or technology-driven concept.
Features
Only the use of augmented reality will be evaluated in the piece. This includes how virtual elements are layered onto or interact with the real world.
Only the use of new or emerging technology will be evaluated in the piece. This includes how new tools or techniques are applied.
Only the interactive or gamified elements will be evaluated in the piece. This includes mechanics such as points, challenges, or user choice.
Only the motion design or animation will be evaluated in the piece. This includes technique and how it's used in a new or inventive way.
Only the sound design or voice will be evaluated in the piece. This includes how it's used in a new or inventive way.
Integrated & Multi-Channel Campaigns
Honoring campaigns that work across multiple channels, spanning many industries, both as a whole and by individual craft.
*Denotes new category
Campaign
An integrated campaign for or about arts or entertainment, such as a film release, festival, or cultural event.
An integrated campaign about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation.
An integrated campaign centered on a brand's name, symbol, or identity, such as a brand awareness or rebrand rollout.
An integrated campaign for communication or commerce between businesses, such as software, equipment, or services sold to other companies.
An integrated campaign for communication or commerce between a company and consumers, such as a product launch or loyalty push.
An integrated campaign on a partnership between a for-profit business and a non-profit, such as a cause marketing collaboration.
An integrated campaign for a museum, theatre, or other cultural institution, such as an exhibition or season rollout.
An integrated campaign for an environmentally friendly product, service, or company, such as a sustainability launch or eco-initiative.
An integrated campaign for fashion, beauty, personal style, or lifestyle content, such as a collection launch or style push.
An integrated campaign for financial services, such as banking, investing, or insurance.
An integrated campaign for food, beverage, dining, or culinary culture, such as a menu launch or product rollout.
An integrated campaign for a government or municipal initiative or program, such as a public safety campaign or civic engagement effort.
An integrated campaign for health or wellness, such as a fitness, mental health, or medical awareness push.
An integrated campaign for law or legal services, such as a law firm or legal aid organization.
An integrated campaign for medical or pharmaceutical information, organizations, products, or services, such as a treatment launch or health system push.
An integrated campaign for a non-profit organization, such as its mission, programs, or fundraising goals.
An integrated campaign that uses online channels to draw people into a live experience or retail location, such as a click-to-store push.
An integrated campaign for a political issue or candidate, such as an election race or policy advocacy effort.
An integrated campaign promoting a product, facility, or service, such as a coordinated launch or awareness push.
An integrated campaign for a real estate brand, developer, or property, such as a development launch or listing push.
An integrated campaign for a school, college or university, such as admissions, enrollment, major gifts or campus life.
An integrated campaign for sports, games, or gaming, such as a league push, tournament, or game launch.
An integrated campaign for travel or tourism, such as a destination, airline, or hotel brand.
Features
Only the animation or motion graphics will be evaluated in the campaign. This includes technique, movement, and visual style.
Only the art direction will be evaluated in the campaign. This includes visual styling and overall look and feel.
Only the copywriting will be evaluated in the campaign. This includes headlines, messaging, and overall tone.
Only the use of emerging technology will be evaluated in the campaign. This includes how new tools or techniques are applied.
Only the video or moving image content will be evaluated in the campaign. This includes how it's used and produced.
Only the overall visual design will be evaluated in the campaign. This includes color, imagery, typography, and style.
Communications Strategy
Honoring the strategic thinking behind communications, from broad organizational approaches to specific, high-impact strategic disciplines.
*Denotes new category
General
A piece that communicates how an organization uses AI responsibly, transparently, or ethically, evaluated on the strategy behind it, such as an AI use policy, disclosure statement, or governance framework.
A piece that guides an organization or its audience through a major change, evaluated on the strategy behind it, such as a merger announcement, restructuring rollout, or rebrand memo.
A piece that distributes or amplifies content to reach an audience, evaluated on the strategy behind it, such as a channel plan, editorial calendar, or syndication rollout.
A piece that establishes an organization's messaging or positioning, evaluated on the strategy behind it, such as a messaging framework, positioning document, or brand narrative.
A piece that represents an organization's broad communications approach, evaluated on the strategy behind it, such as a flagship campaign, strategy document, or program overview.
A piece built around a promotion, stunt, activation, or attention-driving moment, evaluated on the strategy behind it, such as a guerrilla campaign, experiential activation, contest, or publicity stunt.
A piece that raises awareness of an issue or drives impact for a group or cause in need, evaluated on the strategy behind it, such as an advocacy campaign, awareness report, or fundraising appeal.
A piece that engages stakeholder groups such as investors, employees, or communities, evaluated on the strategy behind it, such as an investor update, town hall deck, or community outreach plan.
A piece behind the launch or relaunch of a product, service, or brand responding to shifting needs, evaluated on the strategy behind it, such as a repositioning plan, comeback campaign, or relaunch announcement.
Features
Only the strategy and execution behind the crisis response will be evaluated. This includes the timing, messaging, and handling of a reputational challenge or disaster.
Only the strategy behind earning media coverage will be evaluated. This includes how press attention or coverage was pursued and secured.
Only how data informed and shaped the strategy will be evaluated. This includes the use of research, analytics, or insights to guide decisions.
Marketing Effectiveness
Honoring marketing campaigns for the strategy and thinking behind them, across many industries and objectives.
*Denotes new category
Campaign
A marketing campaign for a museum, theater, festival, or other arts and entertainment brand or event. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign about belonging, representation, or inclusion, such as multicultural, disability, or LGBTQ+ representation. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for the redesign of a brand's channels, identity, or positioning, such as a rebrand or refresh rollout. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for other businesses, such as a B2B product or service push. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for individual consumers, such as a retail or consumer product push. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign centered on content, such as articles, videos, or other branded material, rather than traditional advertising. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign around a company's social responsibility efforts, such as sustainability or community investment. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign around a partnership with a creator or influencer, whether one-off or ongoing, such as a sponsored or ambassador collaboration. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign that measures and attributes results across multiple channels at once, such as a cross-channel attribution effort. Evaluated on the creative approach and effectiveness of the campaign.
Cultural Institutions
A marketing campaign to attract and convert new customers, such as through trials, promotions, or referral programs. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for a school, college, university, or other educational institution, such as an enrollment, donation or awareness push. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for an environmental or sustainability initiative, such as a product, program, or pledge. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for financial services, such as banking, payments, investing, or fintech. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign made to run consistently across multiple countries, regions, or languages, such as a global product rollout. Evaluated on the creative approach and effectiveness of the campaign.
A go-to-market campaign behind the launch of a product, service, program, or platform, spanning its positioning, messaging, and rollout. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for a government or municipal office or agency, such as a city agency or state department. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for a healthcare provider, medical treatment, or pharmaceutical brand, such as a treatment or health system push. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign running across multiple channels or media types at once, such as TV, digital, and out-of-home working together. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign around an interactive element, such as a quiz, tool, or configurator. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for a legal institution or service provider, such as a law firm or legal aid organization. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign that breaks from industry norms, using unconventional media or an unexpected approach. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for a non-profit organization's mission or work, such as its programs, impact, or fundraising goals. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign spanning digital and online channels only, such as search, display, or paid social. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign around AI- or data-driven personalization delivered across channels or at scale, such as dynamic or individualized messaging. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign centered on print media, such as magazines, newspapers, or direct mail. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for the launch of a new product, such as a countdown campaign or launch event push. Evaluated on the creative approach and effectiveness of the campaign.
A PR-led campaign centered on earning media coverage, managing reputation, or shaping public perception. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for the sale, rental, or promotion of property, such as a development launch or listing push. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign centered on social platforms, such as Instagram, TikTok, or LinkedIn. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for sports, including venues, teams, leagues, or athletes. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign for a destination, airline, hotel, or other travel and tourism brand. Evaluated on the creative approach and effectiveness of the campaign.
A marketing campaign centered on film or video content, such as a commercial, branded film, or video series. Evaluated on the creative approach and effectiveness of the campaign.
Need Help with Categories?
Our team is here! We can help find the best categories for your projects. Feel free to email us with links to your projects or call (212) 675-4890. You can also download a catalog of all of the categories this season.