Looking for the inside scoop on what grabs a juror’s attention? Kristi Gole, AIVA juror and EVP of Strategy at Global Hotel Alliance, breaks down exactly what she looks for in Marketing Effectiveness entries.

Kristi reveals the three-part framework entries should follow, the hallmark of every strong submission and why choosing the right writer for your entry is critical. Watch Kristi’s video to get her exclusive tips for packaging standout entries.