Polish agency Flying Bisons partnered with finance firm XTB to dream up a new look for the brand, crafting an iconic logo, personal messaging and visual language. Flying Bisons reimagined XTB’s icon, turning it into a universal brand symbol that takes center stage in everything they do. From their app to subway ads, this identity makes XTB instantly recognizable across 12 markets. Flying Bisons used specific colors to highlight XTB’s services and impactful photography to make their digital platforms extremely human-centered. See how they approached the rebrand and earned the 2025 Award of Excellence – Corporate Identity: Brand Redesign or Refresh.