Ave East Marketing masterfully launched country music icon Dolly Parton on TikTok, crafting a campaign that bridged generations. By leveraging viral hashtag challenges, influencer collaborations, and archived footage, their campaign brought Dolly to a new digital platform. The results were staggering: over 5 million followers in her first week, millions of user-generated videos, and a significant boost in music streams. Their strategy not only amplified Dolly’s digital footprint – it earned Ave East the 2024 Award of Excellence – Social Media – Campaigns & Series: Arts & Entertainment and 2024 Award of Distinction – Integrated & Multi-Channel Campaigns – Arts & Entertainment.