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Winner Spotlight

NFL+ Brand Identity
by La Visual

La Visual gave the NFL brand a fresh, modern identity with NFL+, which earned them the 2024 Award of Excellence in Corporate Identity: Logo – Corporation/Business. Breaking the iconic wordmark out of its classic shield, they introduced a subtle “+” inspired by football stitching, signaling innovation while honoring tradition. By delving into 100 years of NFL branding—from product design to stadium experiences—they crafted a design deeply rooted in the league’s legacy, but now with a digital-first identity. See how La Visual closely collaborated with the NFL Network’s marketing and product teams and how they set the NFL up for a bright digital future.

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