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Winner Story

Samsung Galaxy Z Flip by Utsab Giri

Utsab Giri, a Nepalese-American writer and director, created a groundbreaking VR video for Samsung to launch the Galaxy Z Flip, winning an Award of Excellence in Features – Use of Emerging Technology and an Award of Distinction in New Realities. Due to the unique constraints of VR, where errors cannot be fixed in post-production, Utsab reimagined traditional cinematography to craft an immersive experience that could achieve real-time perfection. Read more from Utsab about his winning piece and why he feels VR is a game-changer for tech storytelling.

Every piece of the puzzle needs to fit perfectly. There is no “fix it in post”. Even camera tracking and VFX are entirely different processes for VR. There’s just so much to consider – which is also what makes it so exciting and fun. So, yeah, it’s a very long process, and things change considerably, especially the initial vision. In VR, things are easy to imagine, but incredibly tough to execute.

I think it’s very easy to simply give up on VR, for reasons like cost or the rise of other mediums in XR. But, VR has tremendous potential. So, I think it would be wise for companies to use VR in whatever way they can because, when the time comes, it’s gonna become the biggest tech revolution in human history. It will change everything.

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