Last year, The Communicator Awards’ answer-on-the-spot video series The Communicator :30 challenged experts to weigh in on one “big” professional topic in only 30 seconds. This season, we’re giving them The Communicator :31. As you may know, in marketing and communications, just one second can make all the difference.

This episode features AIVA Juror Krista Cojocar, Senior Creative Director at Altair, a Communicator Award-winning global technology company. For National Video Game Day, Krista and her team created Data Invaders, a free-to-play desktop game modeled off of 1978’s Space Invaders. That homage to an arcade classic is why she was the perfect expert to ask: “Why is Nostalgia Marketing trending?”