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Champions' Circle

NASA

This season, The Communicator Awards celebrates the innovations that are reshaping how humans around the world connect, create and communicate. Our new series, Champions’ Circle, explores how some of the most honored Communicator Award winners connect us to information, ideas, products, experiences and beyond. In our first edition, we sat down with Jori Kates, Senior Producer of Special Projects and Live Events at NASA TV.In our first edition of Champions’ Circle, Jori Kates, Senior Producer and Director of Special Projects and Live Events at NASA TV and NASA’s new streaming platform NASA+, highlights how NASA goes beyond space exploration to connect communities on Earth with unprecedented experiences and opportunities. NASA has won seven Communicator Awards over the years, across multiple departments within the agency. Last year, Jori’s docuseries The Color of Space won two Awards of Excellence. From capturing the stories of Black astronauts and life aboard the International Space Station (ISS) to fostering STEM education and empowering small businesses, NASA allows people everywhere to engage with the space program in meaningful ways, serving as a bridge between the unreachable and the everyday.

As the Senior Producer and Director for Special Projects and Events at the Mary W. Jackson NASA Headquarters, Jori Kates created, directed and produced The Color of Space, which highlights the professional and personal lives of current and former Black astronauts. One of the most poignant moments in The Color of Space features astronaut Victor Glover being interviewed by his daughter, Corinne. This intimate father-daughter exchange is a touching family moment that shows how NASA connects audiences to the people and ideas behind its missions.

Capturing Life Aboard the ISS

The International Space Station is one of the most compelling examples of how NASA bridges the gap between space and Earth. Equipped with a network of fixed and handheld cameras, the ISS captures continuous footage of daily life and scientific experiments aboard the station. Jori highlights the role of astronauts themselves in documenting their experiences. “Small action cameras are often used for capturing dynamic activities like spacewalks, experiments, and personal moments,” she says.

These visuals not only serve a scientific purpose but also inspire the public, giving people a glimpse of life in space they would otherwise never experience. “Seeing humans floating around in the International Space Station or outside conducting spacewalks naturally moves us past imagination and into reality,” Jori notes, emphasizing the power of these images to spark curiosity and wonder.

Empowering Small Businesses and Researchers

NASA’s influence extends beyond inspiring individuals—it also plays a crucial role in advancing industries here on Earth. “The International Space Station provides platforms for small businesses, entrepreneurs, and researchers to test their science and technology in space,” Jori explains. These collaborations not only fuel NASA’s missions but also lead to the development of improved products, new commercial ventures, and technological advancements that benefit industries across the globe. On the ISS, NASA has created a space where businesses and innovators can push the boundaries of what’s possible.

Inspiring the Next Generation Through STEM Education

NASA’s educational outreach spans from kindergarten to graduate school, focusing on increasing diversity, equity, and inclusion in STEM fields. Through programming like The Color of Space, NASA is shaping the future of space exploration by inspiring the next generation of scientists, engineers, and astronauts.

Jori recalls the impact of speaking at screenings of The Color of Space and participating in panels with students. “The one-on-one interactions with astronauts create a unique and powerful energy that is truly special,” she says, noting how these experiences often lead young people to see themselves in roles they never before imagined. Jori’s work, like many of NASA’s initiatives, serves as a reminder that space exploration is not just about reaching the stars—it’s about ensuring that everyone has a place in that journey.

Looking Toward the Future

The highly anticipated Artemis II launch and the Europa Clipper probe will test new spacecraft and technology that are key to advancing NASA’s exploration program. As NASA continues to break new ground, Jori remains focused on telling stories that inspire and connect. “The mission to send astronauts on a flyby of the Moon holds much significance,” she says of Artemis II, “but in talking with the crew, I am reminded that they are people with amazing attributes and incredible passion for what they do.” This human connection is central to NASA’s storytelling, allowing audiences to feel a personal stake in the agency’s bold vision for space exploration.

In every project, from showcasing the groundbreaking James Webb Space Telescope to capturing intimate moments like Victor Glover’s conversation with his daughter, NASA creates a bridge between the unknown and the familiar. As Jori says, “I believe these stories can inspire a new generation of explorers,” underscoring NASA’s commitment to making space a place where everyone can find inspiration and opportunity. Through these efforts, NASA not only reaches for the stars but ensures that all communities here on Earth are part of that incredible voyage.

 

Are you a champion connecting people to uncharted experiences and opportunities like NASA? The Communicator Awards honors excellent marketing, communications and creativity. This season, we’ve expanded categories to recognize more projects in Government, Non-Profit, Environmental & Sustainability, and more. Enter your work before the Early Entry Deadline on November 8th, and take advantage of preferred early pricing.

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