The team at University of New Mexico has used TikTok to give a deeper and more candid view of campus life. Their content series explores “fit checks” of professors, mascot mischief, campus glow ups, and day-in-the-life reels from current students. Their TikTok won a 2023 Award of Excellence in Social – Content & Marketing: Social Account By a Brand. Check out their channel Lobo TV’s parody “Are you smarter than a first year?” with over 105K views.