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Juror Spotlight

Bruce Leto Jr, Owner/Operator, Dynamic Wave Consulting

With nearly 10 years of combined experience in sales, web design, SEO, Google Ads, and project management, Bruce Leto, Jr. has been a thought leader & expert designer in the media industry since 2017 – helping local businesses position for growth and success. Since then, Bruce has appeared as a Guest Lecturer in Economics at the Villanova School of Business, Guest Lecturer at New York University (Marketing & Finance – topics), Published Author in the American Journal of Arts Management, Expert Blogger on UpCity, and Finalist in the 2021 American Prize – Performing Arts Competition. Bruce’s websites have won awards on internationally accredited platforms such as The Davey Awards, The Communicator Awards, and UpCity. In 2023, Dynamic Wave Consulting was named #1 Website Design Firm in Philadelphia by Impressions Media’s “10Best,” Featured on Yahoo! Finance as a Top Five “5” Nationwide Digital Marketing Firm, and Corporate LiveWire’s 2023 “Digital Marketing Agency of the Year.” MBA with a Masters from New York University, Bruce believes in the intellectual, collaborative, and responsive approach to web design and marketing.

We spoke with Bruce to get to know a little more about his experience and his favorites from the 90s.

What’s one thing you wish you knew when you first started your career?
To take web design projects much more slowly – from design direction (opening “hero”), through subpage(s) development, to mobile responsiveness.

What has been the biggest change in office culture since you started your career?
Since the pandemic, office culture (as it was realized in the traditional sense) is much more scarce. In my industry, designers/business owners/marketing specialists have realized that it is absolutely not imperative to work in-person in order to achieve marketing/web design/SEO results for clients. This is largely why most web design and marketing agencies have positioned themselves as being able to serve a national audience!

What’s one of the greatest challenges your industry is facing?
Constantly changing algorithms on Google (and other search consoles). As marketing consultants, we are ubiquitously (and creatively) solving problems – in order to help push our clients higher on search maps; positioning their brands effectively for success (translating – hopefully – into business development, revenue growth, and financial sustainability).

As you know, we’re celebrating 30 years at The Communicator Awards. What was your favorite music from the 90s?
Third Eye Blind & New Found Glory

And what was your favorite movie from the 90s?
Jumanji!

What are you looking for in entries this season?
I’m looking for an eye-catching, engaging, and high-resolution opening “hero” with a noticeable “WOW!” factor – high-res videos certainly help bring out a website’s brand identity.

When you enter your work into The Communicator Awards, it lands in front of accomplished jurors like Bruce. There’s a limited time left to complete your entries before the Grace Period Deadline on Friday, March 29th, 2024.

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