What inspired the creative direction for the Sheriff’s Office website?
Sheriff Lew Evangelidis and his team have a mission to make a difference in the Worcester, MA community through inmate rehabilitation and community service programs. The goal of these programs is to release inmates back into the community with skills and tools necessary to become impactful, law-abiding citizens who create a safer and stronger community. We designed and developed the new website with three creative goals in mind: 1) provide easy access to the Worcester County Sheriff Office (WCSO) resources and information through intuitive navigation and clear messaging 2) highlight WCSO’s impact on the community and 3) recruit talent for open employment positions. The look & feel of the new site features a lighter color scheme offering a more hopeful feel with a stronger emphasis on the blue, gold, and white found in the brand color palette.
How does Pagano Media define creative success?
Design for design’s sake is an empty endeavor. We pursue design to convey the essence of who our clients are. Truth resonates with people, and inspires action. There is no greater joy than when clients tell us that the website, branding, or video we created for them led to a return on investment – whether that’s increased website traffic, higher lead generation, or more audience engagement.