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Winner Spotlight

"Less Sets You Free" Chief Simplicity
Offi-skyr PR Campaign

Alison Brod Marketing & Communications

In September 2022, the internet was abuzz with the news that Siggi’s, an Icelandic yogurt company, was seeking a “Chief Simplicity Offi-skyr” who would be paid $50k to leisurely tour Iceland and promote living a simple life. The unique PR campaign, designed by Alison Brod Marketing and Communications, won the 2023 Award of Excellence: Public Relations – Campaign. Business Insider, Elite Daily, and Food & Wine published articles about the promotion. See the campaign in action below.

Business Insider :

“Yogurt company Siggi’s will pay one person $50,000 to move to Iceland and follow a 4-day work week as its ‘Chief Simplicity Officer’ “

Elite Daily :

“HERE’S HOW YOU CAN GET PAID $50K TO SHARE YOUR ADVENTURES IN ICELAND”

Food & Wine :

“This Skyr Brand Wants to Pay You $50k to Tour Iceland”

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