How does ADHD Online define creative success?
Keith Boswell: Providing a sense of comfort, understanding, awareness, or a feeling of being seen–if any of these is present, we’ve succeeded. When we talked about creating the podcast, we thought of it as a gift to the community, no strings attached.
Lindsay Guentzel: When listeners write in and say things like ‘I finally feel understood and to understand myself, it’s a feeling I’ve never felt before’ we know that we’ve hit the mark.
Keith Boswell: Recently, we’ve added ‘surprise and delight’ as an important component of our creative success. Everything from our marketing, in which we use purposely unusual images, to Refocused, in which we do things nobody else is doing and have conversations nobody else is having, is designed to surprise and delight. Because these topics can be heavy and difficult. But they are much easier to engage with and feel seen in when we add some levity.