Smartfood partnered with GLAAD for Valentine’s Day to raise awareness and pledge to donate $150,000 to LGBTQ+ initiatives. The top 500 donors received rainbow popcorn bags, designed by Ari Liloan, a Berlin-based queer artist. PepsiCo led the creation of the campaign and influencer kits, which received 2023 Awards of Excellence in Design & Print Campaign: Diversity, Equity & Inclusion and Social Video: Food & Drink. Watch now to see the campaign in action, and celebrate “All Love is Smart Love” with us this season.