Discover expert insights on what's breaking through the noise, losing attention and what deserves a comeback in brand storytelling. Don't miss contributions from Jurors at George P. Johnson Experience Marketing, Champagne & Gyoza, Fortune Brand Studio, The Greats Story Lab, Blackbird Agency, Prophet, FINIEN and the School of Visual Arts.
Juror Leonardo Arcoverde, SVP and Creative Director at Area 23, is an award-winning creative with a decade of experience turning briefs into ideas that win clients, launches and the occasional trophy. Read more to see what Leo recommends when packaging an entry.
To meet the ever-evolving landscape of communications and creativity, we’ve added categories to celebrate the boom of Video Podcasting, Emerging Technology and the integration of AI Tools. We’ve expanded our Marketing Effectiveness categories in which the results objectively support our theme of “Well Said”. There are also more opportunities to honor work from leading industries including Healthcare, Legal Services, Education and Government.