New Juror Spotlight: Kobi Ben-Meir

Meet Our AIVA Juror

Kobi Ben-Meir

Head of Marketing, OwnID


Kobi is a highly accomplished marketing and branding professional with a track record of success in business development. He has been recognized for his expertise by being invited to join the Communication Council and the Entrepreneur magazine Leadership Network, and has been selected to be featured in the Propolis Top 80 US Marketers report of 2022.

Kobi has served as head of marketing for several companies, including Love and Pride, Yalber, Got Capital, and Fintegra, and has been a successful entrepreneur and start-up founder in his own right. He founded Edge Funder, which was successfully sold in 2021. Kobi has also worked as a consultant for various industries, and is the author of the book “Marketing on Fleek.” Kobi has been nominated for Marketer of the Year five times and his campaigns have won numerous awards from organizations such as The Drum, AVA, IAC, and the Association of National Advertisers.


Is there any recent branded entertainment you love?

Lexus product placements. Especially within the Marvel universe and other action movies. It’s old and recent, the placements are ongoing.

What TV series are you in love with?

At the moment I am re-watching Agents of S.H.I.E.L.D but this past year Wednesday on Netflix caught my attention.

What was your first job?

A software developer actually. I only later transitioned to marketing. The difference is huge between the two, but it contributed a lot to my analytical point of view, the “there is nothing we can’t do” approach and innovation.

What does a typical work day look like for you?

I always start with an hour in bed with the kids, then coffee, school and get started. I try to schedule all my meetings in the morning time, so I can free up the afternoon for productive work sessions. I mostly focus on content development, and demand generation. My days are dynamic so the queue of tasks changes all the time. This is possible thanks to the amazing benefits of working from home.

What are three words to describe you?

Motivated, Dynamic, Accomplished.

Follow Kobi:

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