Video Categories


Commercials
Outdoor/Environmental (video components)
Film/Video
Programs/News


Commercials

Alcoholic Beverages/Beer
Automotive
Bank (over $500 million assets)
Bank (up to $500 million assets)
Beauty/Cosmetics/Toiletries
Business Equipment and Services
Collectibles/Gifts
Computers/Information Technology
Entertainment/Amusement
Events
Financial Services (non-bank)
Food/Beverage
Fund Raising and Appeals
Furniture/Home Furnishings/Appliances
Health and Wellness
Hospital (over 200 beds)
Hospital (under 200 beds)
Household Products/Packaged Goods
Institutional/Corporate Image
Insurance
Law/Legal Services
Low Budget (under $1,000)
Low Budget (under $2,500)
Machinery
Mall/Shopping Center
Media Promotion
Miscellaneous
Newspapers/Publications
Non-profit
Pharmaceuticals
Political Issues/Campaign Advertising
Professional Services
Public Service
Real Estate
Restaurants (including fast food)
Retail Store/Specialty Store (includes grocery)
Schools/Colleges/Universities
Social Responsibility
Sports/Sporting Goods/Games
Student
Telecommunications/Internet Service
Travel/Tourism
Utilities

Commercials Specialty Categories (only specific element judged)

Art Direction
Audio/Sound Design
Copywriting
Editing
Lighting
Music/Jingle
Set Design
Use of Animation
Use of Graphics
Use of HD
Use of Humor
Use of Music
Videography/Cinematography
Visual Effects

Commercials Campaign Categories

Campaign - Business-to-Business (up to 3 pieces)
Campaign - Business-to-Consumer (up to 3 pieces)
Campaign - Non-Profit (up to 3 pieces)
Campaign - Promotional/Branding (up to 3 pieces)

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Outdoor/Environmental (video components)

Billboard
In-Store
Kiosk
Non-Traditional
Other
Transit

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Film/Video

Automotive/Vehicles
Charitable/Non-profit
Children's Audience
Corporate Image
Cultural
Direct Marketing
Documentary
Education (for academic use)
Educational Institutions
Employee Communications
Entertainment
Environmental
Fund Raising
Government Relations
Green/Eco-Friendly
Health and Wellness
History/Biography
Hobby/Crafts
How-To/Instructional
Live Events
Low Budget (under $700 per minute)
Miscellaneous
Motivational
Music/Concert
Nature/Wildlife
Pharmaceuticals
Political/Commentary
Production Co./Ad Agency Demo Reel
Public Relations
Recruitment
Religion/Spirituality
Safety
Sales
Self Promotion
Social Issues
Social Responsibility
Sports
Student
Training (for Corporate use)
Travel/Tourism

Film/Video Specialty Categories (only specific element judged)

Art Direction
Audio/Sound Design
Copywriting
Editing
Lighting
Set Design
Use of Animation
Use of Graphics
Use of HD
Use of Humor
Use of Music
Use of Visual Effects
Videography/Cinematography

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Programs/News

Children
Comedy
Cultural
Documentary
Education
Entertainment
Green/Eco-Friendly
Health and Fitness
Infomercial
Information
Live Events
Miscellaneous
Movie Trailers
Music Video
Nature/Wildlife
Political/Commentary
Religious/Spiritual
Social Responsibility
Sports
Student
Talk Show/Interview
Travel/Tourism

Programs/News Specialty Categories (only specific element judged)

Art Direction
Audio/Sound Design
Copywriting
Editing
Lighting
Set Design
Use of Animation
Use of Graphics
Use of HD
Use of Humor
Use of Music
Use of Visual Effects
Videography/Cinematography

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